Simplyrich

RIASEC RegisteredEst. 2008
Total AUM
$439M
Discretionary
$439M
100% of AUM
Avg account
$2M
Accounts
222
Employees
2
Advisory reps
2

Firm details

Headquarters
,
CRD number
119311
Registered since
April 2, 2008
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI97.9%
  • Individuals2.1%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Simplyrich is a single-owner, independent registered investment adviser that has been SEC-registered since 2008 and operates as a sole proprietorship. The firm focuses on individuals and families, offering financial planning and discretionary portfolio management for both individual clients and small businesses. Its billing mixes percentage-of-AUM fees with fixed-fee engagements. Simplyrich is not positioned as a multi-state adviser, pension consultant, or a capital allocator, and it does not identify as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 100%100%
  • Exchange Traded Equities100%

Contacts

2 of 2
  • Lester Antman

    Personal Financial AdvisorCRD 4506158

  • Steve Jurman

    Real EstateCRD 6913384

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

, null

Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth