Simplyria Advisor Network

RIASEC Registered
Total AUM
$215M
Discretionary
$211M
98% of AUM
Avg account
$186K
Accounts
1,158
Employees
29
Advisory reps
24

Firm details

Headquarters
Brighton, Michigan
CRD number
154494
Registered since
June 26, 2017
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals53.72%
  • HNWI43.77%
  • Pension & Profit Sharing Plans2.27%
  • Corporations / Businesses0.24%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Simplyria Advisor Network is an independent registered investment adviser organized as an LLC and owned by an individual. The firm is SEC registered (2017) and positions itself as a capital allocator serving individual and family clients. Its advisory offering spans financial planning, discretionary portfolio management for individuals and small businesses, pension consulting, manager selection, and educational workshops. Fee arrangements include percentage-of-AUM billing as well as hourly and fixed-fee engagements. The firm is not flagged as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 85%, Public Funds/Mutual Funds 7%, Cash & Cash Equivalents 5%, Investment Grade Corp Bonds 2%, US Government Bonds 1%85%
  • Exchange Traded Equities85%
  • Public Funds/Mutual Funds7%
  • Cash & Cash Equivalents5%
  • Investment Grade Corp Bonds2%
  • US Government Bonds1%

Owners & executives

FINTRX

Contacts

FINTRX

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 389

Active vs passive

$131M in ETFs

Passive

87%

$113M

Active

6%

$17.2M

ETFProviderStyleCategoryValueShares% of portfolio
STATE STREET(R) SPDR(R) BLOOMBERG 1-3 MONTH T-BILL ETF (BIL)State StreetPassiveUltrashort Bond$12M131,1849.20%

Location

Primary office

Brighton, MI

Livingston

Location

Brighton, MI

Headquartered in Brighton, MI, anchoring the Detroit-Warren-Ann Arbor, MI metro in the Midwest.

Metro area
Detroit-Warren-Ann Arbor, MI
Region
Midwest
County
Livingston
Address
1024 E Grand River Ave
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth