Simplify Asset Management Inc.

RIASEC Registered
Total AUM
$14.1B
Discretionary
$14.1B
100% of AUM
Avg account
$319M
Accounts
44
Employees
45
Advisory reps
8

Firm details

Headquarters
Las Vegas, Nevada
CRD number
309535
Registered since
August 10, 2020
Fee structure
Percentage of AUM, Performance Based Fees
Client types
  • Investment Companies99.98%
  • Pooled Investment Vehicles0.02%
Services
Portfolio Management for IndividualsPortfolio Management for Investment CompaniesPortfolio Management for Pooled Investment VehiclesPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Simplify Asset Management Inc. is a corporation operating as an institutional registered investment adviser. The firm is SEC-registered (registered in 2020) and lists commodity pool/commodity trading activity among its business lines, indicating capabilities as a CPO/CTA. Its stated advisory services span portfolio management for pooled vehicles, investment companies, businesses or institutions, and for individuals/smaller enterprises, though the client base is institutional. Compensation mixes include both a percentage-of-AUM fee model and performance-based fees. The firm does not identify as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Owners & executives

FINTRX

Contacts

FINTRX

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 18

Active vs passive

$5.5B in ETFs

Passive

23%

$1.3B

Active

2%

$4.2B

ETFProviderStyleCategoryValueShares% of portfolio
SIMPLIFY GOVERNMENT MONEY MARKET ETF (SBIL)$4B39,748,23872.80%

Location

Primary office

Las Vegas, NV

Clark

Location

Las Vegas, NV

Headquartered in Las Vegas, NV, anchoring the Las Vegas-Henderson, NV metro in the West.

Metro area
Las Vegas-Henderson, NV
Region
West
County
Clark
Address
10845 Griffith Peak Dr
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth