Simplify Asset Management Inc.

RIASEC RegisteredEst. 2020
Total AUM
$14.1B
Discretionary
$14.1B
100% of AUM
Avg account
$319M
Accounts
44
Employees
45
Advisory reps
8

Firm details

Headquarters
Las Vegas, Nevada
CRD number
309535
Registered since
August 10, 2020
Fee structure
Percentage of AUM, Performance Based Fees
Client types
  • Investment Companies99.98%
  • Pooled Investment Vehicles0.02%
Services
Portfolio Management for IndividualsPortfolio Management for Investment CompaniesPortfolio Management for Pooled Investment VehiclesPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Simplify Asset Management Inc. is a corporate, SEC-registered institutional RIA formed in 2020 that primarily serves institutional clients. The firm operates as a commodity pool operator/commodity trading advisor (CPO/CTA) and provides portfolio management across a range of vehicles, including individual and small-business accounts, investment companies, pooled investment vehicles and institutional portfolios. Its stated fee model combines a percentage-of-AUM charge with performance-based fees. Simplify is not identified as an active ESG investor and is listed as not a multistate adviser in the snapshot.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Owners & executives

3 of 5
  • Paul Kim

    Paul Kim

    CEO & Co-FounderCRD 2947075

  • David Berns

    David Berns

    Co-Founder and Chief Investment OfficerCRD 6004573

  • Brian Kelleher

    Brian Kelleher

    Chief Revenue OfficerCRD 2761242

Unlock 2 more executives

Contacts

3 of 3
  • Theodore Gardner

    Theodore Gardner

    PartnerCRD 6175885

  • Borislava Ivanova

    Borislava Ivanova

    Managing DirectorCRD 6401697

  • James Nash

    CRD 5203510

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 21

Active vs passive

$7.9B in ETFs

Passive

33%

$2.6B

Active

4%

$5.3B

ETFProviderStyleCategoryValueShares% of portfolio
SIMPLIFY GOVERNMENT MONEY MARKET ETF (SBIL)$4.9B49,141,86262.08%

Location

Primary office

Las Vegas, NV

Clark

Location

Las Vegas, NV

Headquartered in Las Vegas, NV, anchoring the Las Vegas-Henderson, NV metro in the West.

Metro area
Las Vegas-Henderson, NV
Region
West
County
Clark
Address
10845 Griffith Peak Dr
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth