Simplicity Wealth Management

RIASEC Registered
Total AUM
$35.9M
Discretionary
$35.9M
100% of AUM
Avg account
$209K
Accounts
172
Employees
2
Advisory reps
1

Firm details

Headquarters
,
CRD number
300112
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI83.66%
  • Individuals10.19%
  • Pension & Profit Sharing Plans6.14%
Services
Financial PlanningPortfolio Management for IndividualsPension Consulting

Firm profile

FINTRX

Overview

Simplicity Wealth Management is an independent registered investment adviser operating as a limited liability company that serves individuals and families. The firm provides financial planning, portfolio management for individuals and small businesses, and pension consulting services. Its fee model is flexible, combining percentage-of-AUM billing with hourly and fixed-fee engagements, which lets advisors tailor engagements to both ongoing portfolio management and one-time planning work. Investment activity is equity‑centric: the advisory mix shows a clear preference for exchange‑traded equities and ETF exposures, implemented primarily through separately managed account wrappers and pooled vehicles. The firm does not operate as a capital allocator running proprietary private funds; instead it uses third‑party managers for alternative exposures. Simplicity Wealth is not registered as an active ESG investor and is not set up as a multistate adviser, which suggests a geographically concentrated client base and compliance footprint.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 75%, Non-Exchange Traded Equities 10%, Public Funds/Mutual Funds 9%, Cash & Cash Equivalents 3%, State & Local Bonds 2%, US Government Bonds 1%75%
  • Exchange Traded Equities75%
  • Non-Exchange Traded Equities10%
  • Public Funds/Mutual Funds9%
  • Cash & Cash Equivalents3%
  • State & Local Bonds2%

Contacts

1 of 1
  • Christine Centeno

    Christine Centeno

    FounderCRD 5362641

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

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Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth