SIERRA SHORE FINANCIAL

RIASEC Registered
Total AUM
$6.4M
Discretionary
$0
0% of AUM
Avg account
$86.5K
Accounts
74
Employees
2
Advisory reps
1

Firm details

Headquarters
PISMO BEACH, California
CRD number
126811
Fee structure
Percentage of AUM, Hourly Charges, Commissions
Client types
  • Individuals70.31%
  • Pension & Profit Sharing Plans28.13%
  • HNWI1.56%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

Sierra Shore Financial operates as a small, individually owned advisory practice and also functions as a registered representative of a broker‑dealer and an insurance broker. The firm serves individual and family clients as well as some institutional relationships, offering financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and selection of third‑party advisers. Its fee model combines percentage of AUM, hourly charges and commission income, and its regulatory posture is non‑discretionary across the reported assets. From an investment posture, the firm shows a tilt toward fixed‑income strategies while maintaining a sizable allocation to non‑exchange traded equities. Being identified as a capital allocator, Sierra Shore Financial places client capital into private placement opportunities in addition to conventional liquid holdings. The firm does not report active ESG investing and is not registered as a multi‑state adviser.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Non-Exchange Traded Equities 30%, US Government Bonds 20%, Investment Grade Corp Bonds 20%, Exchange Traded Equities 15%, Non-Investment Grade Corp Bonds 10%, Cash & Cash Equivalents 5%30%
  • Non-Exchange Traded Equities30%
  • US Government Bonds20%
  • Investment Grade Corp Bonds20%
  • Exchange Traded Equities15%
  • Non-Investment Grade Corp Bonds10%

Contacts

1 of 1
  • EDWARD HOLLETT

    Investment Advisor RepresentativeCRD 726835

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

PISMO BEACH, CA

SAN LUIS OBISPO

Location

PISMO BEACH, CA

Headquartered in PISMO BEACH, CA, in the West of the United States.

Region
West
County
SAN LUIS OBISPO
Address
500 Cypress St
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth