Shira Ridge Wealth Management

RIASEC Registered
Total AUM
$366M
Discretionary
$366M
100% of AUM
Avg account
$436K
Accounts
841
Employees
6
Advisory reps
4

Firm details

Headquarters
San Rafael, California
CRD number
117627
Registered since
April 4, 2018
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI78.84%
  • Individuals20.52%
  • Pension & Profit Sharing Plans0.65%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Shira Ridge Wealth Management is an independent, corporation-structured registered investment adviser that focuses on fee-based wealth management and financial planning. The firm is SEC-registered (registration established in 2018) and serves both individual and family clients as well as institutional relationships. Its core services emphasize financial planning and discretionary portfolio management for individuals and small businesses, with fees charged as a percentage of assets under management. The firm was recognized by FA Magazine as a Top RIA Firm in 2020.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 71%, Exchange Traded Equities 13%, US Government Bonds 6%, Cash & Cash Equivalents 6%, State & Local Bonds 3%, Investment Grade Corp Bonds 1%71%
  • Public Funds/Mutual Funds71%
  • Exchange Traded Equities13%
  • US Government Bonds6%
  • Cash & Cash Equivalents6%
  • State & Local Bonds3%

Owners & executives

1 of 1
  • Laurean Nardone

    Laurean Nardone

    President, CEOCRD 1131151

Contacts

3 of 3
  • Heidi Morshead

    Heidi Morshead

    Wealth Management AdvisorCRD 1694450

  • Tuvshinjargal Odeh

    Tuvshinjargal Odeh

    Investment Trader AssociateCRD 7670116

  • Austen Auger

    Austen Auger

    Wealth Management AssociateCRD 5963366

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 60

Active vs passive

$303M in ETFs

Passive

55%

$165M

Active

44%

$137M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES ESG OPTIMIZED MSCI USA ETF (SUSA)BlackRockPassiveLarge Blend$44.2M284,21914.62%

Location

Primary office

San Rafael, CA

Marin

Location

San Rafael, CA

Headquartered in San Rafael, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.

Metro area
San Jose-San Francisco-Oakland, CA
Region
West
County
Marin
Address
999 5th Ave
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth