Serenity Investment Advisors
Firm details
- Headquarters
- Chicago, Illinois
- CRD number
- 307924
- Registered since
- April 21, 2022
- Website
- www.serenitywm.com
- Custodians
- PRINCIPAL SECURITIES, INC., CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Fixed Fees
- Client types
- Pension & Profit Sharing Plans50.29%
- HNWI28.22%
- Individuals21.45%
- Corporations / Businesses0.05%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers
Firm profile
FINTRXOverview
Serenity Investment Advisors is an independent, individual-owned limited liability advisory firm that registered with the SEC in 2022. The firm acts as a capital allocator for both high-net-worth individuals and families as well as institutional clients, offering fee arrangements that include percentage-of-AUM and fixed fees. Its advisory services emphasize financial planning, portfolio management for individuals/small businesses and for businesses/institutions, selection of other advisers, and pension consulting support. The firm does not identify as an active ESG investor.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities70%
- Public Funds/Mutual Funds25%
- Cash & Cash Equivalents2%
- Non-Exchange Traded Equities1%
- US Government Bonds1%
Contacts
3 of 6
Richard Little
Managing Partner, Private Wealth ManagerCRD 5698720
Sean O'connor
Partner, Financial AdvisorCRD 6908452
Jason Paplaski
Private Wealth ManagerCRD 5504759
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 56Active vs passive
$220M in ETFs
90%
$199M
9%
$21.1M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| SCHWAB US LARGE-CAP GROWTH ETF (SCHG) | Schwab | Passive | Large Growth | $38.5M | 1,097,595 | 17.52% |
Location
Chicago, IL
Cook
Location
Chicago, IL
Headquartered in Chicago, IL, anchoring the Chicago-Naperville, IL-IN-WI metro in the Midwest.
- Metro area
- Chicago-Naperville, IL-IN-WI
- Region
- Midwest
- County
- Cook
- Address
- 333 S Wabash Ave
- Time zone
- CT (UTC-6)
- Office locations
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