SERENITY INVESTMENT ADVISORS

RIASEC RegisteredEst. 2022
Total AUM
$514M
Discretionary
$255M
50% of AUM
Avg account
$463K
Accounts
1,109
Employees
7
Advisory reps
6

Firm details

Headquarters
CHICAGO, Illinois
CRD number
307924
Registered since
April 21, 2022
Custodians
PRINCIPAL SECURITIES, INC., CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • Pension & Profit Sharing Plans50.29%
  • HNWI28.22%
  • Individuals21.45%
  • Corporations / Businesses0.05%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Serenity Investment Advisors is an independent registered investment adviser organized as an LLC and registered with the SEC in 2022. The firm describes itself as a capital allocator that serves both individual and family clients as well as institutional clients. Its advisory menu includes financial planning, discretionary and non‑discretionary portfolio management for individuals, small businesses and institutions, pension consulting and the selection of third‑party advisers. Fees are charged as a percentage of assets under management or via fixed fees. Serenity does not identify as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 70%, Public Funds/Mutual Funds 25%, Cash & Cash Equivalents 2%, Non-Exchange Traded Equities 1%, US Government Bonds 1%, State & Local Bonds 1%, Investment Grade Corp Bonds 1%70%
  • Exchange Traded Equities70%
  • Public Funds/Mutual Funds25%
  • Cash & Cash Equivalents2%
  • Non-Exchange Traded Equities1%
  • US Government Bonds1%

Contacts

3 of 6
  • Jason Paplaski

    Private Wealth ManagerCRD 5504759

  • RYAN KAYSEN

    Private Wealth ManagerCRD 5730799

  • Sean O'Connor

    Partner, Financial AdvisorCRD 6908452

Unlock 3 more contacts

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

ETF holdings

1 of 54

Active vs passive

$203M in ETFs

Passive

91%

$184M

Active

9%

$18.4M

ETFProviderStyleCategoryValueShares% of portfolio
SCHWAB US LARGE-CAP GROWTH ETF (SCHG)SchwabPassiveLarge Growth$36.8M1,070,84418.17%

Location

Primary office

CHICAGO, IL

COOK

Location

CHICAGO, IL

Headquartered in CHICAGO, IL, anchoring the Chicago-Naperville, IL-IN-WI metro in the Midwest.

Metro area
Chicago-Naperville, IL-IN-WI
Region
Midwest
County
COOK
Address
333 S Wabash Ave
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth