Sera Capital Management, LLC

RIASEC RegisteredEst. 2026
Total AUM
$114M
Discretionary
$93.6M
82% of AUM
Avg account
$1.1M
Accounts
106
Employees
5
Advisory reps
5

Firm details

Headquarters
Annapolis, Maryland
CRD number
120896
Registered since
April 23, 2026
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals84.41%
  • HNWI15.59%
Services
Portfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Sera Capital Management, LLC is a privately owned limited liability company that registered with the SEC in 2026 and focuses on advising individual and family clients. The firm provides portfolio management services for both individuals/small businesses and for businesses or institutions. Its fee arrangements are flexible and include a percentage-of-AUM model as well as hourly and fixed-fee options. Sera does not identify as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 47%, Public Funds/Mutual Funds 27%, Non-Exchange Traded Equities 9%, Cash & Cash Equivalents 9%, Private Funds 8%47%
  • Exchange Traded Equities47%
  • Public Funds/Mutual Funds27%
  • Non-Exchange Traded Equities9%
  • Cash & Cash Equivalents9%
  • Private Funds8%

Owners & executives

1 of 1
  • Juan Sera

    Juan Sera

    CEOCRD 8181506

Contacts

3 of 4
  • Carl Sera

    Carl Sera

    President and Managing PrincipalCRD 6615102

  • Carlos Sera

    Carlos Sera

    FounderCRD 1736186

  • Joseph Sera

    Joseph Sera

    Vice PresidentCRD 7360459

Unlock 1 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

Annapolis, MD

Anne Arundel

Location

Annapolis, MD

Headquartered in Annapolis, MD, anchoring the Washington-Baltimore-Arlington, DC-MD-VA-WV-PA metro in the South.

Metro area
Washington-Baltimore-Arlington, DC-MD-VA-WV-PA
Region
South
County
Anne Arundel
Address
1910 Towne Centre Blvd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth