Sentry Consulting, Inc.

RIASEC Registered
Total AUM
$28.6M
Discretionary
$28.6M
100% of AUM
Avg account
$345K
Accounts
83
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
117190
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI76.29%
  • Individuals23.71%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Sentry Consulting, Inc. is an independent registered investment adviser that focuses on financial planning and portfolio management for individuals and small businesses. The firm is owned by an individual and operates with a fee schedule that combines a percentage of assets under management with hourly and fixed-fee engagements, which suggests they serve both ongoing wealth management clients and project-based planners. Filings indicate the adviser is not an active ESG investor and is not designated as a multi-state adviser for regulatory purposes. Investment activity is concentrated on liquid public markets, with a clear preference for exchange-traded equities as the primary implementation vehicle. The firm is not structured as a capital allocator; instead it relies on third-party managers where appropriate, particularly for alternative exposure. Advisory services are geared toward individualized planning and discretionary portfolio oversight rather than institutional mandates.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 48%, Public Funds/Mutual Funds 47%, Cash & Cash Equivalents 5%48%
  • Exchange Traded Equities48%
  • Public Funds/Mutual Funds47%
  • Cash & Cash Equivalents5%

Contacts

1 of 1
  • Kathy Stanley

    PresidentCRD 1454395

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

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Awards

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Location

Primary office

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Location

, null

Headquartered in , null.

Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth