Sentinel Financial Planning, LLC

RIASEC Registered
Total AUM
$7.2M
Discretionary
$7.2M
100% of AUM
Avg account
$83.2K
Accounts
86
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
298782
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals100%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Sentinel Financial Planning, LLC is a small, independent registered investment adviser that focuses on financial planning and discretionary portfolio management for individuals and small businesses. The firm combines fee-based planning — including percentage-of-AUM, hourly, and fixed-fee arrangements — with hands-on portfolio oversight. Sentinel positions itself as a client-focused planner rather than a product-driven broker, directing allocations primarily to public mutual funds while keeping a compact client roster that supports personalized service. Investment activity tilts toward traditional, diversified public-market vehicles rather than proprietary products or complex in-house strategies. The firm is not an active ESG investor and does not identify as a capital allocator to third‑party alternative managers. Sentinel’s work is oriented to straightforward asset allocation, ongoing portfolio monitoring and financial planning tasks suited to households and closely held businesses.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 41%, Exchange Traded Equities 40%, US Government Bonds 16%, Cash & Cash Equivalents 3%41%
  • Public Funds/Mutual Funds41%
  • Exchange Traded Equities40%
  • US Government Bonds16%
  • Cash & Cash Equivalents3%

Contacts

1 of 1
  • Mark Humphries

    Mark Humphries

    Financial PlannerCRD 5955812

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

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Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth