SAN Francisco Wealth Planning LLC

RIASEC & State Registered
Total AUM
$112M
Discretionary
$112M
100% of AUM
Avg account
$631K
Accounts
178
Employees
2
Advisory reps
2

Firm details

Headquarters
,
CRD number
296438
Registered since
June 26, 2026
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI89.84%
  • Individuals10.16%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

SAN Francisco Wealth Planning LLC is an independent registered investment adviser operating as a limited liability company and owned by an individual. The firm focuses on financial planning and portfolio management for individuals and small businesses, billing clients through percentage-of-AUM arrangements as well as hourly and fixed fees. The adviser identifies as an active ESG investor, indicating that environmental, social, and governance considerations factor into its investment approach. It is not a multi-state adviser, not a capital allocator, and does not act as a pension consultant or related adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 87%, Exchange Traded Equities 12%, Cash & Cash Equivalents 1%87%
  • Public Funds/Mutual Funds87%
  • Exchange Traded Equities12%
  • Cash & Cash Equivalents1%

Owners & executives

FINTRX

Contacts

FINTRX

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

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Location

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Headquartered in , null.

Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth