Sage Rhino Capital LLC

RIASEC Registered
Total AUM
$884M
Discretionary
$884M
100% of AUM
Avg account
$588K
Accounts
1,502
Employees
10
Advisory reps
11

Firm details

Headquarters
Menlo Park, California
CRD number
290148
Registered since
December 15, 2017
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI96.24%
  • Individuals2.34%
  • Pension & Profit Sharing Plans1.15%
  • Corporations / Businesses0.27%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Sage Rhino Capital LLC is an independent registered investment adviser that has been SEC-registered since 2017. The firm serves both individuals/families and institutional clients and operates as a capital allocator, combining direct portfolio management with selection of third‑party managers. Its advisory services include financial planning, portfolio management for individuals, small businesses and institutions, pension consulting services, and manager selection. Fee arrangements include a percentage-of-AUM model as well as hourly and fixed-fee engagements. Sage Rhino’s stated preference is equity‑oriented investing, and it does not identify as an active ESG investor. The firm’s structure is a limited liability company with a mix of domestic entity and individual ownership.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 87%, State & Local Bonds 5%, Cash & Cash Equivalents 4%, Non-Exchange Traded Equities 1%, US Government Bonds 1%, Investment Grade Corp Bonds 1%, Other 1%87%
  • Exchange Traded Equities87%
  • State & Local Bonds5%
  • Cash & Cash Equivalents4%
  • Non-Exchange Traded Equities1%
  • US Government Bonds1%

Owners & executives

FINTRX

Contacts

FINTRX

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 100

Active vs passive

$449M in ETFs

Passive

74%

$333M

Active

20%

$116M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD MORNINGSTAR MID-CAP INDEX FUND (VO)VanguardPassiveMid Cap Blend$19.1M243,6164.26%

Location

Primary office

Menlo Park, CA

San Mateo

Location

Menlo Park, CA

Headquartered in Menlo Park, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.

Metro area
San Jose-San Francisco-Oakland, CA
Region
West
County
San Mateo
Address
101 Jefferson Dr
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth