Rubicon Advisors

RIASEC Registered
Total AUM
$421M
Discretionary
$421M
100% of AUM
Avg account
$190K
Accounts
2,219
Employees
20
Advisory reps
11

Firm details

Headquarters
Redding, California
CRD number
174447
Registered since
January 27, 2017
Custodians
LPL FINANCIAL LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI57.82%
  • Individuals40.38%
  • Charitable Organizations0.83%
  • Corporations / Businesses0.75%
  • Pension & Profit Sharing Plans0.21%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Rubicon Advisors operates as an independent, partnership-owned registered investment adviser that began SEC registration in 2017. The firm serves both high-net-worth individuals and families as well as institutional clients, combining financial planning with discretionary portfolio management for individuals, small businesses and larger institutions. It also provides pension consulting and sources third-party managers when appropriate. Compensation models include asset-based fees supplemented by hourly and fixed-fee arrangements. Rubicon identifies itself as a capital allocator and maintains ties with an accountant and an insurance company; it does not position itself as an ESG-focused manager.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 70%, Exchange Traded Equities 16%, Cash & Cash Equivalents 9%, Non-Investment Grade Corp Bonds 2%, US Government Bonds 1%, State & Local Bonds 1%, Investment Grade Corp Bonds 1%, Private Funds 1%, Other 1%70%
  • Public Funds/Mutual Funds70%
  • Exchange Traded Equities16%
  • Cash & Cash Equivalents9%
  • Non-Investment Grade Corp Bonds2%
  • US Government Bonds1%

Contacts

3 of 11
  • Mark Motell

    Mark Motell

    Wealth Management AdvisorCRD 5761970

  • Brian Stephens

    Brian Stephens

    Partner, Wealth Management AdvisorCRD 5196738

  • Steven Boero

    Steven Boero

    Founding Partner and PrincipalCRD 862282

Unlock 8 more contacts →

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 59

Active vs passive

$83.2M in ETFs

Passive

45%

$37.3M

Active

45%

$45.9M

ETFProviderStyleCategoryValueShares% of portfolio
FT VEST LADDERED BUFFER ETF (BUFR)ActiveOptions Trading$7.6M207,7309.12%

Location

Primary office

Redding, CA

Shasta

Location

Redding, CA

Headquartered in Redding, CA, anchoring the Redding-Red Bluff, CA metro in the West.

Metro area
Redding-Red Bluff, CA
Region
West
County
Shasta
Address
1640 E Cypress Ave
Time zone
PT (UTC-8)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth