Royal Fund Management, LLC

RIASEC Registered
Total AUM
$1.6B
Discretionary
$1.5B
93% of AUM
Avg account
$141K
Accounts
11,041
Employees
93
Advisory reps
84

Firm details

Headquarters
Lady Lake, Florida
CRD number
144434
Registered since
April 10, 2013
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals77.26%
  • HNWI21.35%
  • Corporations / Businesses1.38%
  • Charitable Organizations0.01%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Royal Fund Management, LLC is an independent, individual-owned LLC that operates as a registered investment adviser with the SEC (registered in 2013). The firm acts as a capital allocator and serves both individual & family clients and institutional accounts. Its advisory services emphasize financial planning, portfolio management for individuals and small businesses, and selection of other advisers. Royal Fund charges fees in multiple formats — percentage of AUM, hourly fees, and fixed fees — and identifies equities as a primary investment preference. The firm does not position itself as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 55%, Public Funds/Mutual Funds 41%, Cash & Cash Equivalents 3%, Other 1%55%
  • Exchange Traded Equities55%
  • Public Funds/Mutual Funds41%
  • Cash & Cash Equivalents3%
  • Other1%

Owners & executives

3 of 5
  • Mark Sorensen

    Mark Sorensen

    CEO & FounderCRD 1032948

  • Mark Triplett

    Mark Triplett

    Founder & CEOCRD 4853084

  • Aaron Hawks

    Aaron Hawks

    Founder, President, CEOCRD 6562436

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Contacts

3 of 79
  • David Latch

    David Latch

    Investment Adviser RepresentativeCRD 5817785

  • Vicki Monaco

    Vicki Monaco

    Investment Adviser RepresentativeCRD 5900799

  • Luther Wrenn

    Luther Wrenn

    Investment Adviser RepresentativeCRD 5905095

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 106

Active vs passive

$674M in ETFs

Passive

98%

$657M

Active

1%

$16.8M

ETFProviderStyleCategoryValueShares% of portfolio
INVESCO QQQ TRUST SERIES 1 (QQQ)InvescoPassiveLarge Growth$42M57,0496.24%

Location

Primary office

Lady Lake, FL

Lake

Location

Lady Lake, FL

Headquartered in Lady Lake, FL, anchoring the Orlando-Lakeland-Deltona, FL metro in the South.

Metro area
Orlando-Lakeland-Deltona, FL
Region
South
County
Lake
Address
1515 Buenos Aires Blvd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth