Royal Fund Management, LLC

RIASEC RegisteredEst. 2013

Total AUM

$1.6B

Discretionary

$1.5B

93% of AUM

Avg account

$141K

Accounts

11,041

Employees

93

Advisory reps

84

Firm details

Headquarters: Lady Lake, Florida
CRD number: 144434
Registered since: April 10, 2013
Website: royalfundmanagement.com
Custodians: CHARLES SCHWAB & CO., INC.
Fee structure: Percentage of AUM, Hourly Charges, Fixed Fees
Client types: Individuals77.26%
HNWI21.35%
Corporations / Businesses1.38%
Charitable Organizations0.01%
Services: Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Royal Fund Management, LLC is an independent, SEC‑registered advisory firm (registered in 2013) that acts as a capital allocator for both individual/family and institutional clients. The firm reports a mix of fee arrangements—percentage of assets under management plus hourly and fixed fees—and focuses its advisory activities on financial planning, portfolio management for individuals and small businesses, and the selection of external advisers. Royal Fund Management notes an affiliation with an insurance company and does not self‑identify as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Read the full firm profile in FINTRX →

Investment profile

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

CRM & tech providers

TAMPs used

Clients

Client base

Client personas

Asset composition

Exchange Traded Equities55%
Public Funds/Mutual Funds41%
Cash & Cash Equivalents3%
Other1%

Owners & executives

3 of 4

Mark Sorensen
CEO & FounderCRD 1032948
Aaron Hawks
CEOCRD 6562436
Sean Clark
Chief Executive OfficerCRD 4587957

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Contacts

3 of 80

David Latch
Investment Adviser RepresentativeCRD 5817785
Vicki Monaco
Investment Adviser RepresentativeCRD 5900799
Luther Wrenn
Investment Adviser RepresentativeCRD 5905095

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Wealth teams

Newly hired reps

Recent M&A activity

Recent filings

Awards

ETF holdings

1 of 106

Active vs passive

$674M in ETFs

Passive

98%

$657M

Active

1%

$16.8M

ETF	Provider	Style	Category	Value	Shares	% of portfolio
INVESCO QQQ TRUST SERIES 1 (QQQ)	Invesco	Passive	Large Growth	$42M	57,049	6.24%

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Primary office

Lady Lake, FL

Lake

Location

Lady Lake, FL

Headquartered in Lady Lake, FL, anchoring the Orlando-Lakeland-Deltona, FL metro in the South.

Metro area: Orlando-Lakeland-Deltona, FL
Region: South
County: Lake
Address: 1515 Buenos Aires Blvd
Time zone: ET (UTC-5)
Office locations

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