ROYAL FUND MANAGEMENT, LLC

RIASEC RegisteredEst. 2013
Total AUM
$1.6B
Discretionary
$1.5B
93% of AUM
Avg account
$141K
Accounts
11,041
Employees
93
Advisory reps
82

Firm details

Headquarters
LADY LAKE, Florida
CRD number
144434
Registered since
April 10, 2013
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals77.26%
  • HNWI21.35%
  • Corporations / Businesses1.38%
  • Charitable Organizations0.01%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Royal Fund Management, LLC is an independently owned SEC-registered registered investment adviser formed as an LLC and first registered in 2013. The firm serves both individual and family clients as well as institutional investors and identifies itself as a capital allocator that hires third-party managers. Its advisory services emphasize financial planning, discretionary portfolio management for individuals and small businesses, and selection of other advisers. Compensation arrangements include percentage-of-AUM billing alongside hourly and fixed-fee engagements. The firm reports it is not an active ESG investor and lists an insurance company among its industry affiliations. The firm’s snapshot indicates it does not classify itself as a multi-state adviser, though its operational footprint extends beyond a single state.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 55%, Public Funds/Mutual Funds 41%, Cash & Cash Equivalents 3%, Other 1%55%
  • Exchange Traded Equities55%
  • Public Funds/Mutual Funds41%
  • Cash & Cash Equivalents3%
  • Other1%

Owners & executives

3 of 4
  • SEAN CLARK

    Chief Executive OfficerCRD 4587957

  • MARK SORENSEN

    CEO & FounderCRD 1032948

  • Aaron Hawks

    CEOCRD 6562436

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Contacts

3 of 78
  • GEORGE WATSON

    Investment Adviser RepresentativeCRD 4012561

  • ROBIN SLAUGHTER

    Investment Adviser RepresentativeCRD 1048506

  • CRAIG CASSIDY

    Investment Adviser RepresentativeCRD 3217032

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 99

Active vs passive

$558M in ETFs

Passive

98%

$545M

Active

1%

$13.4M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD 500 INDEX FUND (VOO)VanguardPassiveLarge Blend$34.9M58,1576.25%

Location

Primary office

LADY LAKE, FL

LAKE

Location

LADY LAKE, FL

Headquartered in LADY LAKE, FL, anchoring the Orlando-Lakeland-Deltona, FL metro in the South.

Metro area
Orlando-Lakeland-Deltona, FL
Region
South
County
LAKE
Address
1515 Buenos Aires Blvd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth