Rooted Financial Group, LLC

RIASEC Registered
Total AUM
$109M
Discretionary
$109M
100% of AUM
Avg account
$164K
Accounts
663
Employees
3
Advisory reps
3

Firm details

Headquarters
Tigard, Oregon
CRD number
335302
Registered since
April 7, 2025
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • Individuals66.8%
  • HNWI33.16%
  • Charitable Organizations0.04%
Services
Portfolio Management for Individuals

Firm profile

FINTRX

Overview

Rooted Financial Group, LLC is an independent RIA organized as an LLC that provides portfolio management for individuals and small businesses. The firm is registered with the SEC (registered in 2025) and serves a client base focused on individual and family relationships. Its fee structure combines a percentage-of-AUM model with fixed fees. Rooted does not identify as an active ESG investor, does not operate as a capital allocator, and is not a multi-state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 82%, Public Funds/Mutual Funds 14%, Cash & Cash Equivalents 3%, Private Funds 1%82%
  • Exchange Traded Equities82%
  • Public Funds/Mutual Funds14%
  • Cash & Cash Equivalents3%
  • Private Funds1%

Owners & executives

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Contacts

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Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

Tigard, OR

Washington

Location

Tigard, OR

Headquartered in Tigard, OR, anchoring the Portland-Vancouver-Salem, OR-WA metro in the West.

Metro area
Portland-Vancouver-Salem, OR-WA
Region
West
County
Washington
Address
7307 Sw Beveland Rd
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth