RHS Financial, LLC

RIASEC RegisteredEst. 2018
Total AUM
$220M
Discretionary
$210M
96% of AUM
Avg account
$487K
Accounts
451
Employees
2
Advisory reps
2

Firm details

Headquarters
San Francisco, California
CRD number
149435
Registered since
March 23, 2018
Custodians
CHARLES SCHWAB & CO., INC., INTERACTIVE BROKERS LLC, MY529, NATIONWIDE SECURITIES, LLC
Fee structure
Percentage of AUM
Client types
  • HNWI78.2%
  • Individuals17.39%
  • Charitable Organizations4.19%
  • Corporations / Businesses0.22%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

RHS Financial, LLC is an independent, owner-operated registered investment adviser that registered with the SEC in 2018. The firm charges fees based on assets under management and serves both individual/family and institutional clients. Its written advisory services encompass financial planning, portfolio management for individuals and for businesses or small institutions, selection of other advisers, pension consulting, and educational seminars and workshops. RHS appears to act as a capital allocator, meaning it places client capital with external managers and pooled vehicles in addition to running discretionary portfolios. The firm is not identified as an active ESG investor and is not listed as a multi-state adviser. The firm received recognition on FA Magazine’s Top RIA Firms list in 2020.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 81%, Cash & Cash Equivalents 10%, Exchange Traded Equities 9%81%
  • Public Funds/Mutual Funds81%
  • Cash & Cash Equivalents10%
  • Exchange Traded Equities9%

Owners & executives

1 of 1
  • Colby Davis

    Colby Davis

    Chief Investment OfficerCRD 6452013

Contacts

1 of 1
  • Risley Sams

    Risley Sams

    Founder and PresidentCRD 4572447

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 99

Active vs passive

$218M in ETFs

Passive

88%

$192M

Active

9%

$25.5M

ETFProviderStyleCategoryValueShares% of portfolio
SCHWAB FUNDAMENTAL INTERNATIONAL EQUITY ETF (FNDF)SchwabPassiveForeign Large Value$11.6M219,7425.33%

Location

Primary office

San Francisco, CA

San Francisco

Location

San Francisco, CA

Headquartered in San Francisco, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.

Metro area
San Jose-San Francisco-Oakland, CA
Region
West
County
San Francisco
Address
4171 24th St
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth