RELIANCE ASSET MANAGEMENT LLC

RIASEC Registered
Total AUM
Avg account
$0
Accounts
0
Employees
3
Advisory reps
3

Firm details

Headquarters
DAVISON, Michigan
CRD number
340818
Fee structure
Percentage of AUM
Services
Portfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Reliance Asset Management LLC is organized as a limited liability company under individual ownership and is identified in FINTRX as a capital allocator. The firm’s advisory mandate focuses on portfolio management for individuals and small businesses and on the selection of other advisers, indicating a manager-of-managers approach alongside direct client portfolios. Reliance charges fees as a percentage of assets under management. Regulatory and operational attributes recorded by FINTRX include an unknown SEC registration year, a classification of "Unclassified," and several negative flags: it is not identified as an active ESG investor, is not a multistate adviser, is not newly formed, and does not act as a pension consultant or related adviser. FINTRX also lists an industry affiliation with an insurance company.

Assets & Accounts

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Contacts

3 of 3
  • Lance Arnold

    Investment Advisor RepresentativeCRD 8254951

  • Travis Maxon

    Financial AdvisorCRD 7521128

  • Todd Hulliberger

    FounderCRD 7090620

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

DAVISON, MI

GENESEE

Location

DAVISON, MI

Headquartered in DAVISON, MI, anchoring the Detroit-Warren-Ann Arbor, MI metro in the Midwest.

Metro area
Detroit-Warren-Ann Arbor, MI
Region
Midwest
County
GENESEE
Address
7384 Davison Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth