Reliance Asset Management LLC

RIASEC Registered
Total AUM
—
Avg account
$0
Accounts
0
Employees
3
Advisory reps
3

Firm details

Headquarters
Davison, Michigan
CRD number
340818
Fee structure
Percentage of AUM
Services
Portfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Reliance Asset Management LLC is organized as a limited liability company and is privately owned by an individual. The firm describes itself as a capital allocator that provides portfolio management for individuals and small businesses and also engages in selecting external advisers to manage assets on clients' behalf. It charges fees as a percentage of assets under management and does not identify itself as an active ESG investor. Regulatory and operational details in the record are sparse: the firm is not listed as a multistate adviser, is not newly formed, and does not operate as a pension consultant or related adviser. An industry affiliation with an insurance company is noted, which could indicate relationships involving insurance-linked investment products or distribution, but no product-level detail is provided.

Assets & Accounts

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Contacts

3 of 3
  • Todd Hulliberger

    Todd Hulliberger

    FounderCRD 7090620

  • Travis Maxon

    Travis Maxon

    AdvisorCRD 7521128

  • Lance Arnold

    Investment Advisor RepresentativeCRD 8254951

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

Davison, MI

Genesee

Location

Davison, MI

Headquartered in Davison, MI, anchoring the Detroit-Warren-Ann Arbor, MI metro in the Midwest.

Metro area
Detroit-Warren-Ann Arbor, MI
Region
Midwest
County
Genesee
Address
7384 Davison Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth