Reed Financial Services, Inc.

RIASEC RegisteredEst. 1989
Total AUM
$389M
Discretionary
$389M
100% of AUM
Avg account
$333K
Accounts
1,166
Employees
10
Advisory reps
5

Firm details

Headquarters
Cleveland, Ohio
CRD number
112179
Registered since
August 17, 1989
Custodians
PERSHING LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Commissions
Client types
  • HNWI75.36%
  • Individuals20.96%
  • Pension & Profit Sharing Plans3.66%
  • Corporations / Businesses0.03%
Services
Financial PlanningPortfolio Management for IndividualsPension Consulting

Firm profile

FINTRX

Overview

Reed Financial Services, Inc. is an independent, privately owned registered investment adviser that has been SEC-registered since 1989. The firm serves both individual and family clients as well as institutional relationships, and combines fiduciary advisory services with insurance brokerage capabilities. Advisory offerings listed on the ADV include financial planning, portfolio management for individuals and small businesses, and pension consulting. Compensation is mixed: percentage-of-AUM fees alongside hourly and fixed fees, with the firm also able to receive commissions tied to insurance and certain product sales. The firm does not position itself as a capital allocator and is not described as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 89%, Cash & Cash Equivalents 6%, Exchange Traded Equities 3%, State & Local Bonds 1%, Investment Grade Corp Bonds 1%89%
  • Public Funds/Mutual Funds89%
  • Cash & Cash Equivalents6%
  • Exchange Traded Equities3%
  • State & Local Bonds1%
  • Investment Grade Corp Bonds1%

Contacts

3 of 5
  • Janet Edwards

    Janet Edwards

    Director of Client RelationsCRD 3238795

  • Evan Watson

    Evan Watson

    Investment ManagerCRD 6393279

  • Troy Hammer

    Operations ManagerCRD 7080443

Unlock 2 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 9

Active vs passive

$145M in ETFs

Passive

53%

$77.7M

Active

18%

$67.8M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES MSCI USA SIZE FACTOR ETF (SIZE)BlackRockPassiveLarge Blend$29.2M163,88120.09%

Location

Primary office

Cleveland, OH

Cuyahoga

Location

Cleveland, OH

Headquartered in Cleveland, OH, anchoring the Cleveland-Akron-Canton, OH metro in the Midwest.

Metro area
Cleveland-Akron-Canton, OH
Region
Midwest
County
Cuyahoga
Address
5885 Landerbrook Dr
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth