RED REEF ADVISORS LLC
Firm details
- Headquarters
- BOCA RATON, Florida
- CRD number
- 174748
- Registered since
- May 13, 2025
- Website
- www.redreefadvisors.com
- Custodians
- CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI76.98%
- Individuals11.8%
- Pension & Profit Sharing Plans10.87%
- Charitable Organizations0.35%
- Services
- Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers
Firm profile
FINTRXOverview
Red Reef Advisors LLC is an independent SEC-registered registered investment adviser organized as an LLC. The firm positions itself as a capital allocator for both individual/family and institutional clients, offering financial planning, discretionary portfolio management for individuals and small businesses, and manager selection services. Its fee schedule is flexible: percentage-of-AUM fees alongside hourly and fixed-fee arrangements. The firm does not identify as an active ESG investor. Red Reef operates as an allocator to external managers rather than relying solely on in-house proprietary strategies. That role shows up in both its public-equity activity and in the variety of alternative fund types it uses. Custody relationships are concentrated with major custodians, which supports a model of third-party fund access plus liquid public market exposure.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds58%
- Exchange Traded Equities37%
- Cash & Cash Equivalents3%
- State & Local Bonds1%
- Private Funds1%
Contacts
3 of 3JESSE CORDOBA
Managing PartnerCRD 2320561
LORIANNE CORDOBA
Practice AdministratorCRD 2391478
MICHAEL TROY
Financial AdvisorCRD 5480064
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 140Active vs passive
$59.6M in ETFs
81%
$48M
16%
$11.6M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| ISHARES MSCI USA QUALITY FACTOR ETF (QUAL) | BlackRock | Passive | Large Blend | $1.9M | 9,897 | 3.19% |
Location
BOCA RATON, FL
PALM BEACH
Location
BOCA RATON, FL
Headquartered in BOCA RATON, FL, anchoring the Miami-Port St. Lucie-Fort Lauderdale, FL metro in the South.
- Metro area
- Miami-Port St. Lucie-Fort Lauderdale, FL
- Region
- South
- County
- PALM BEACH
- Address
- 150 E Palmetto Park Rd
- Time zone
- ET (UTC-5)
- Office locations
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