RED REEF ADVISORS LLC

RIASEC RegisteredEst. 2025
Total AUM
$135M
Discretionary
$120M
89% of AUM
Avg account
$418K
Accounts
323
Employees
3
Advisory reps
3

Firm details

Headquarters
BOCA RATON, Florida
CRD number
174748
Registered since
May 13, 2025
Custodians
CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI76.98%
  • Individuals11.8%
  • Pension & Profit Sharing Plans10.87%
  • Charitable Organizations0.35%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Red Reef Advisors LLC is an independent SEC-registered registered investment adviser organized as an LLC. The firm positions itself as a capital allocator for both individual/family and institutional clients, offering financial planning, discretionary portfolio management for individuals and small businesses, and manager selection services. Its fee schedule is flexible: percentage-of-AUM fees alongside hourly and fixed-fee arrangements. The firm does not identify as an active ESG investor. Red Reef operates as an allocator to external managers rather than relying solely on in-house proprietary strategies. That role shows up in both its public-equity activity and in the variety of alternative fund types it uses. Custody relationships are concentrated with major custodians, which supports a model of third-party fund access plus liquid public market exposure.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 58%, Exchange Traded Equities 37%, Cash & Cash Equivalents 3%, State & Local Bonds 1%, Private Funds 1%58%
  • Public Funds/Mutual Funds58%
  • Exchange Traded Equities37%
  • Cash & Cash Equivalents3%
  • State & Local Bonds1%
  • Private Funds1%

Contacts

3 of 3
  • JESSE CORDOBA

    Managing PartnerCRD 2320561

  • LORIANNE CORDOBA

    Practice AdministratorCRD 2391478

  • MICHAEL TROY

    Financial AdvisorCRD 5480064

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 140

Active vs passive

$59.6M in ETFs

Passive

81%

$48M

Active

16%

$11.6M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES MSCI USA QUALITY FACTOR ETF (QUAL)BlackRockPassiveLarge Blend$1.9M9,8973.19%

Location

Primary office

BOCA RATON, FL

PALM BEACH

Location

BOCA RATON, FL

Headquartered in BOCA RATON, FL, anchoring the Miami-Port St. Lucie-Fort Lauderdale, FL metro in the South.

Metro area
Miami-Port St. Lucie-Fort Lauderdale, FL
Region
South
County
PALM BEACH
Address
150 E Palmetto Park Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth