Rebalance LLC

RIASEC Registered
Total AUM
$1.9B
Discretionary
$1.9B
100% of AUM
Avg account
$1.1M
Accounts
1,727
Employees
18
Advisory reps
10

Firm details

Headquarters
Palo Alto, California
CRD number
158242
Registered since
September 28, 2011
Custodians
CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI71.54%
  • Individuals20.96%
  • Charitable Organizations6.76%
  • Pension & Profit Sharing Plans0.75%
Services
Financial PlanningPortfolio Management for IndividualsPension Consulting

Firm profile

FINTRX

Overview

Rebalance LLC is an independent registered investment adviser organized as an LLC. The firm has been registered with the SEC since 2011. Its client base includes high-net-worth individuals and families as well as institutional clients. Services emphasized in regulatory filings include financial planning, portfolio management for individuals and small businesses, and pension consulting. Rebalance charges a mix of percentage-of-AUM fees and fixed fees. The firm does not identify itself as an active ESG investor. Ownership is listed as a combination of individual and foreign-entity interests. Rebalance has been recognized in industry lists, including FA Magazine’s Top RIA Firms (2020) and Forbes’ America’s Top RIA Firms (2023).

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 89%, Exchange Traded Equities 6%, US Government Bonds 3%, Cash & Cash Equivalents 2%89%
  • Public Funds/Mutual Funds89%
  • Exchange Traded Equities6%
  • US Government Bonds3%
  • Cash & Cash Equivalents2%

Owners & executives

FINTRX

Contacts

FINTRX

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 81

Active vs passive

$1.9B in ETFs

Passive

99%

$1.9B

Active

0%

$23.1M

ETFProviderStyleCategoryValueShares% of portfolio
SCHWAB US BROAD MARKET ETF (SCHB)SchwabPassiveLarge Blend$448M15,288,01323.24%

Location

Primary office

Palo Alto, CA

Santa Clara

Location

Palo Alto, CA

Headquartered in Palo Alto, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.

Metro area
San Jose-San Francisco-Oakland, CA
Region
West
County
Santa Clara
Address
635 Bryant St
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth