R L CAPITAL, LLC

RIASEC Registered
Total AUM
$12.3M
Discretionary
$12.3M
100% of AUM
Avg account
$649K
Accounts
19
Employees
1
Advisory reps
1

Firm details

Headquarters
OVERLAND PARK, Kansas
CRD number
132435
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI87.56%
  • Individuals12.44%
Services
Portfolio Management for Individuals

Firm profile

FINTRX

Overview

R L Capital, LLC is a small, owner-operated advisory firm that provides portfolio management primarily for individuals, families and small businesses. The firm operates on a percentage-of-assets fee model and combines accounting-related business activities with investment advisory services. Investment activity is equity‑focused, with a clear preference for non‑exchange traded equities — roughly $4.7M of the firm’s assets sit in that bucket — and a tendency to use third‑party managers for niche exposures. R L Capital, LLC does not position itself as an ESG investor and appears to run mostly discretionary mandates, giving it flexibility to pursue non‑listed and specialty allocations alongside more traditional holdings. The client base and service model favor customization over scale: with a modest asset base and a small roster of clients, the firm can tailor holdings and alternative exposures to individual circumstances rather than rely on standardized fund lineups. Custody and operational relationships are concentrated, which supports streamlined trading and reporting for the firm’s accounts.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Non-Exchange Traded Equities 38%, Cash & Cash Equivalents 38%, Exchange Traded Equities 15%, Investment Grade Corp Bonds 4%, State & Local Bonds 3%, Non-Investment Grade Corp Bonds 2%38%
  • Non-Exchange Traded Equities38%
  • Cash & Cash Equivalents38%
  • Exchange Traded Equities15%
  • Investment Grade Corp Bonds4%
  • State & Local Bonds3%

Contacts

1 of 1
  • RANDY FREED

    ManagerCRD 4610314

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

OVERLAND PARK, KS

JOHNSON

Location

OVERLAND PARK, KS

Headquartered in OVERLAND PARK, KS, anchoring the Kansas City-Overland Park-Kansas City, MO-KS metro in the Midwest.

Metro area
Kansas City-Overland Park-Kansas City, MO-KS
Region
Midwest
County
JOHNSON
Address
7199 W 98th Ter
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth