PROSPERITY ROAD, LLC

RIASEC RegisteredEst. 2020
Total AUM
$172M
Discretionary
$169M
98% of AUM
Avg account
$952K
Accounts
181
Employees
3
Advisory reps
3

Firm details

Headquarters
SANTA ANA, California
CRD number
281894
Registered since
June 12, 2020
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI63.61%
  • Corporations / Businesses24.4%
  • Individuals9.71%
  • Pension & Profit Sharing Plans1.91%
  • Charitable Organizations0.36%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Prosperity Road, LLC is an independent registered investment adviser that acts as a capital allocator for both individual/family and institutional clients. The firm provides financial planning, discretionary portfolio management for individuals and small businesses, pension consulting and the selection of other advisers. Its business model mixes percentage-of-AUM billing with hourly and fixed-fee engagements, giving flexibility for one-off planning projects as well as ongoing portfolio management. Investment activity centers on publicly traded pooled vehicles as the core of client portfolios, with a significant allocation to third‑party alternative managers. The adviser uses mutual funds and separately managed account (SMA) structures for broad market exposure while allocating to hedge fund and real estate strategies through external fund managers when appropriate. Prosperity Road does not present itself as an active ESG investor and is positioned to work with both direct clients and advisor-of-advisor relationships through selection-of-other-advisers services.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 56%, US Government Bonds 18%, State & Local Bonds 14%, Cash & Cash Equivalents 11%, Exchange Traded Equities 1%56%
  • Public Funds/Mutual Funds56%
  • US Government Bonds18%
  • State & Local Bonds14%
  • Cash & Cash Equivalents11%
  • Exchange Traded Equities1%

Contacts

3 of 3
  • Taylor Peters

    Associate PlannerCRD 7581371

  • EMILY HERMENO

    PrincipalCRD 4868466

  • MICHAEL MCGRATH

    OwnerCRD 4771498

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

SANTA ANA, CA

ORANGE

Location

SANTA ANA, CA

Headquartered in SANTA ANA, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
ORANGE
Address
12341 Newport Ave
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth