PRINCIPIA WEALTH ADVISORY, LLC

RIASEC RegisteredEst. 2022
Total AUM
$225M
Discretionary
$225M
100% of AUM
Avg account
$305K
Accounts
737
Employees
5
Advisory reps
4

Firm details

Headquarters
DALLAS, Texas
CRD number
152678
Registered since
December 15, 2022
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI77.33%
  • Individuals11.56%
  • Charitable Organizations9.78%
  • Insurance Companies1.33%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension Consulting

Firm profile

FINTRX

Overview

Principia Wealth Advisory, LLC is an independent registered investment adviser that provides financial planning and discretionary portfolio management to individuals, families and institutional clients. The firm is structured as a limited liability company and is owned by an individual principal. Its advisory services include comprehensive financial planning, portfolio management for individuals and small businesses, portfolio management for businesses and institutions, and pension consulting services — the ADV lists pension consulting among offered services even though the snapshot does not identify the firm as a designated pension consultant. Fee arrangements are a mix of asset-based fees, hourly charges and fixed-fee engagements. The firm does not describe itself as an active ESG investor and is not identified as a capital allocator; it appears to access external managers for specialized exposures rather than operating as a fund-of-funds sponsor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 77%, Exchange Traded Equities 12%, US Government Bonds 5%, Cash & Cash Equivalents 5%, State & Local Bonds 1%77%
  • Public Funds/Mutual Funds77%
  • Exchange Traded Equities12%
  • US Government Bonds5%
  • Cash & Cash Equivalents5%
  • State & Local Bonds1%

Contacts

3 of 4
  • MATT HARRELSON

    Investment Adviser RepresentativeCRD 5494198

  • AARON PLAUTZ

    PresidentCRD 5035369

  • MICHAEL MILLER

    Senior Wealth AdvisorCRD 4532677

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Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 110

Active vs passive

$295M in ETFs

Passive

95%

$281M

Active

5%

$14.2M

ETFProviderStyleCategoryValueShares% of portfolio
INVESCO NASDAQ 100 ETF (QQQM)InvescoPassiveLarge Growth$162M954,79854.77%

Location

Primary office

DALLAS, TX

DALLAS

Location

DALLAS, TX

Headquartered in DALLAS, TX, anchoring the Dallas-Fort Worth, TX-OK metro in the South.

Metro area
Dallas-Fort Worth, TX-OK
Region
South
County
DALLAS
Address
13355 Noel Rd
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth