PRICAP ADVISORS LLC

RIASEC RegisteredEst. 2012
Total AUM
$41.7M
Discretionary
$41.7M
100% of AUM
Avg account
$1.1M
Accounts
37
Employees
2
Advisory reps
3

Firm details

Headquarters
New York, New York
CRD number
159614
Registered since
March 21, 2012
Website
pricap.com
Custodians
CHARLES SCHWAB & CO., INC., J.P. MORGAN SECURITIES INC.
Fee structure
Percentage of AUM
Client types
  • HNWI58.75%
  • Pooled Investment Vehicles13.73%
  • Charitable Organizations8.69%
  • Individuals8.49%
  • Pension & Profit Sharing Plans7.29%
Services
Portfolio Management for IndividualsPortfolio Management for Pooled Investment Vehicles

Firm profile

FINTRX

Overview

Pricap Advisors LLC is a small, fee‑based registered adviser focused on discretionary portfolio management for individuals, small businesses and pooled investment vehicles. The firm shows a clear preference for equity exposure and runs both separate managed accounts and sponsor/GP roles in pooled vehicles, indicating they combine direct portfolio management with private pooled structures. Their business model charges a percentage of assets under management and they do not identify as an ESG‑focused manager. Investment activity centers on actively managed, equity‑oriented portfolios delivered through SMAs and pooled funds. The adviser’s dual role—acting as portfolio manager for individuals and as sponsor/managing member of pooled investment vehicles—suggests they construct customized equity sleeves for client accounts and also package strategies into pooled vehicles when appropriate.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 43%, Public Funds/Mutual Funds 27%, Non-Investment Grade Corp Bonds 26%, US Government Bonds 2%, Cash & Cash Equivalents 1%, Other 1%43%
  • Exchange Traded Equities43%
  • Public Funds/Mutual Funds27%
  • Non-Investment Grade Corp Bonds26%
  • US Government Bonds2%
  • Cash & Cash Equivalents1%

Owners & executives

1 of 1
  • JAMES ELY

    Founder and Chief Executive OfficerCRD 2362790

Contacts

2 of 2
  • HON CHEUNG NG

    Vice PresidentCRD 5386272

  • ELISABETH ELY

    MemberCRD 6468568

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

New York, NY

NEW YORK

Location

New York, NY

Headquartered in New York, NY, anchoring the New York-Newark, NY-NJ-CT-PA metro in the Northeast.

Metro area
New York-Newark, NY-NJ-CT-PA
Region
Northeast
County
NEW YORK
Address
100 Park Ave
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth