Prentice Investment Management, LLC

Overview

Prentice Investment Management, LLC is a small, SEC-registered advisory firm that focuses on portfolio management for individuals and small business owners. The firm operates as a non-independent retail RIA organized as an LLC and is owned by an individual. It charges clients on a percentage-of-assets basis and does not position itself as a capital allocator or pension consultant. Prentice does not identify as an active ESG investor and is not registered as a multi-state adviser. Prentice maintains an affiliation with broker-dealer activity in addition to its advisory role, indicating relationships that may support execution or product access beyond turnkey RIA platforms. The business model is straightforward: discretionary portfolio management for private clients rather than institutional mandates or related-adviser structures.

Assets & Accounts

Public Holdings

Investments & Alternatives