PREMIER FINANCIAL PLANNING, INC.
Firm details
- Headquarters
- PRINCETON, New Jersey
- CRD number
- 121473
- Website
- www.premierfinancialplan.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI68.92%
- Individuals31.08%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Premier Financial Planning, Inc. is a small, independent registered investment adviser focused on serving individual and family clients with financial planning and discretionary portfolio management for individuals and small businesses. The firm operates under an owner-type classified as an individual and combines fee models that include a percentage of AUM, hourly charges and fixed fees, which suggests a mix of ongoing advisory relationships and fee-for-service planning work. Investment activity centers on equity exposure delivered primarily through exchange-traded instruments, with a clear preference toward liquid publicly traded names. The firm is not an active ESG investor and does not act as a multi-state or pension consultant. Its allocation approach appears pragmatic and client-driven: primarily equity-oriented portfolios supplemented by traditional fixed income and insurance products where appropriate.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities73%
- Cash & Cash Equivalents24%
- Other3%
Contacts
1 of 1CONSTANCE HERRSTROM
Principal and Wealth AdvisorCRD 1968465
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
PRINCETON, NJ
MERCER
Location
PRINCETON, NJ
Headquartered in PRINCETON, NJ, anchoring the New York-Newark, NY-NJ-CT-PA metro in the Northeast.
- Metro area
- New York-Newark, NY-NJ-CT-PA
- Region
- Northeast
- County
- MERCER
- Address
- 475 Wall St
- Time zone
- ET (UTC-5)
- Office locations
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