PREMIER FINANCIAL PLANNING, INC.

RIASEC Registered
Total AUM
$48.7M
Discretionary
$46.9M
96% of AUM
Avg account
$285K
Accounts
171
Employees
2
Advisory reps
1

Firm details

Headquarters
PRINCETON, New Jersey
CRD number
121473
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI68.92%
  • Individuals31.08%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Premier Financial Planning, Inc. is a small, independent registered investment adviser focused on serving individual and family clients with financial planning and discretionary portfolio management for individuals and small businesses. The firm operates under an owner-type classified as an individual and combines fee models that include a percentage of AUM, hourly charges and fixed fees, which suggests a mix of ongoing advisory relationships and fee-for-service planning work. Investment activity centers on equity exposure delivered primarily through exchange-traded instruments, with a clear preference toward liquid publicly traded names. The firm is not an active ESG investor and does not act as a multi-state or pension consultant. Its allocation approach appears pragmatic and client-driven: primarily equity-oriented portfolios supplemented by traditional fixed income and insurance products where appropriate.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 73%, Cash & Cash Equivalents 24%, Other 3%73%
  • Exchange Traded Equities73%
  • Cash & Cash Equivalents24%
  • Other3%

Contacts

1 of 1
  • CONSTANCE HERRSTROM

    Principal and Wealth AdvisorCRD 1968465

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

PRINCETON, NJ

MERCER

Location

PRINCETON, NJ

Headquartered in PRINCETON, NJ, anchoring the New York-Newark, NY-NJ-CT-PA metro in the Northeast.

Metro area
New York-Newark, NY-NJ-CT-PA
Region
Northeast
County
MERCER
Address
475 Wall St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth