PLUS GROUP WEALTH ADVISORS, LLC

RIASEC RegisteredEst. 2025
Total AUM
$159M
Discretionary
$159M
100% of AUM
Avg account
$151K
Accounts
1,050
Employees
4
Advisory reps
4

Firm details

Headquarters
BELGIUM, Wisconsin
CRD number
300714
Registered since
March 4, 2025
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Other
Client types
  • Individuals68.89%
  • HNWI28.24%
  • Charitable Organizations1.72%
  • Corporations / Businesses1.16%
Services
Financial PlanningPortfolio Management for IndividualsPension Consulting

Firm profile

FINTRX

Overview

Plus Group Wealth Advisors, LLC is an independent registered investment adviser that serves individual and family clients alongside smaller institutional relationships. The firm emphasizes fee-based financial planning and discretionary portfolio management for individuals and small businesses, and it also offers pension consulting services. Its public markets approach centers on pooled vehicles—mutual funds and ETFs—as core building blocks, supplemented by selective allocations to third-party alternatives, notably real estate strategies. The adviser does not position itself as an ESG-focused manager and operates under a fee model that includes a percentage of AUM, hourly charges and other fee arrangements. Portfolio construction appears tilted toward core, liquid exposures delivered via public funds and ETFs, with a satellite allocation to alternative real estate for diversification and income. Custody is consolidated at a major custodian, which supports scale and operational simplicity for its $158.9M in assets under management.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 82%, Cash & Cash Equivalents 9%, Exchange Traded Equities 8%, Other 1%82%
  • Public Funds/Mutual Funds82%
  • Cash & Cash Equivalents9%
  • Exchange Traded Equities8%
  • Other1%

Contacts

3 of 4
  • JAY LAUER

    Financial AdvisorCRD 2735098

  • Matthew Dirkse

    Financial AdvisorCRD 8155128

  • Thomas Volkmann

    Financial AdvisorCRD 7779733

Unlock 1 more contacts

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 40

Active vs passive

$110M in ETFs

Passive

83%

$91.6M

Active

17%

$18.5M

ETFProviderStyleCategoryValueShares% of portfolio
INVESCO QQQ TRUST SERIES 1 (QQQ)InvescoPassiveLarge Growth$10.3M17,7609.31%

Location

Primary office

BELGIUM, WI

OZAUKEE

Location

BELGIUM, WI

Headquartered in BELGIUM, WI, anchoring the Milwaukee-Racine-Waukesha, WI metro in the Midwest.

Metro area
Milwaukee-Racine-Waukesha, WI
Region
Midwest
County
OZAUKEE
Address
680 Main St
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth