PLANWELL FINANCIAL GUIDANCE, LLC

RIASEC Registered
Total AUM
$55.6M
Discretionary
$55.6M
100% of AUM
Avg account
$152K
Accounts
366
Employees
2
Advisory reps
1

Firm details

Headquarters
BLOOMING PRAIRIE, Minnesota
CRD number
293932
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals68.39%
  • HNWI30.7%
  • Charitable Organizations0.91%
Services
Financial PlanningPortfolio Management for IndividualsPension Consulting

Firm profile

FINTRX

Overview

Planwell Financial Guidance, LLC is an independent registered investment adviser organized as an LLC that provides financial planning, portfolio management for individuals and small businesses, and pension consulting services. The firm serves both individual & family and institutional clients and charges clients by percentage of AUM as well as hourly and fixed fees. Its filings show a clear preference for equity exposure: exchange-traded equities represent the bulk of deployed assets, indicating a bias toward liquid, transparent public-market strategies rather than private-market or complex alternative structures. Investment activity appears centered on building equity-oriented portfolios—using exchange-traded instruments as the primary building blocks—supplemented by traditional mutual funds. Planwell does not identify itself as an active ESG investor in its filings and is not listed as a capital allocator; there are no named third-party alternative managers disclosed on the form.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 82%, Public Funds/Mutual Funds 16%, State & Local Bonds 1%, Cash & Cash Equivalents 1%82%
  • Exchange Traded Equities82%
  • Public Funds/Mutual Funds16%
  • State & Local Bonds1%
  • Cash & Cash Equivalents1%

Contacts

1 of 1
  • EATON MILLER

    Financial Planner, OwnerCRD 4753757

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

BLOOMING PRAIRIE, MN

STEELE

Location

BLOOMING PRAIRIE, MN

Headquartered in BLOOMING PRAIRIE, MN, anchoring the Minneapolis-St. Paul, MN-WI metro in the Midwest.

Metro area
Minneapolis-St. Paul, MN-WI
Region
Midwest
County
STEELE
Address
421 E Main St
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth