PINAFORE WEALTH COUNSEL INC.

RIASEC RegisteredEst. 2024
Total AUM
$174M
Discretionary
$161M
93% of AUM
Avg account
$534K
Accounts
325
Employees
2
Advisory reps
3

Firm details

Headquarters
DURHAM, North Carolina
CRD number
170540
Registered since
July 1, 2024
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI86.4%
  • Individuals12.04%
  • Pension & Profit Sharing Plans0.82%
  • Charitable Organizations0.74%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Pinafore Wealth Counsel Inc. is an independent registered investment adviser that provides financial planning and portfolio management primarily for individuals, families and small-business clients, while also serving institutional relationships. The firm combines traditional advisory services with insurance brokerage capabilities, which suggests integration of risk transfer and insurance solutions into client plans alongside investment management. Its fee model is a hybrid: asset-based fees for discretionary portfolios plus hourly and fixed-fee arrangements for planning or project work. Investment activity leans toward publicly traded equity exposures and managed separate account strategies, with a material allocation to exchange-traded equities. The firm is not positioned as an ESG-focused investor. It uses third-party alternative managers for digital currency exposure and incorporates corporate debt within its fixed-income or credit allocations. The adviser reports operating as an individual-owned, independent RIA and is SEC-registered.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 40%, Cash & Cash Equivalents 30%, Public Funds/Mutual Funds 20%, US Government Bonds 8%, State & Local Bonds 2%40%
  • Exchange Traded Equities40%
  • Cash & Cash Equivalents30%
  • Public Funds/Mutual Funds20%
  • US Government Bonds8%
  • State & Local Bonds2%

Owners & executives

1 of 1
  • LISA GABRIEL

    President, CEOCRD 1528723

Contacts

2 of 2
  • LISAMARIE LOZON

    Co-FounderCRD 2915086

  • BYRON GABRIEL

    Director of Capital MarketsCRD 1262941

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

DURHAM, NC

DURHAM

Location

DURHAM, NC

Headquartered in DURHAM, NC, anchoring the Raleigh-Durham-Cary, NC metro in the South.

Metro area
Raleigh-Durham-Cary, NC
Region
South
County
DURHAM
Address
3622 Lyckan Pkwy
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth