PENNEY FINANCIAL

RIASEC RegisteredEst. 2021
Total AUM
$304M
Discretionary
$304M
100% of AUM
Avg account
$653K
Accounts
465
Employees
3
Advisory reps
3

Firm details

Headquarters
HOUSTON, Texas
CRD number
282084
Registered since
September 20, 2021
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI96.26%
  • Individuals2.43%
  • Charitable Organizations1.3%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Penney Financial is an independent, SEC-registered investment adviser organized as a limited liability company and registered in 2021. The firm is owned by an individual and serves a mix of individual and family clients as well as institutional investors. Its advisory work centers on financial planning and portfolio management for individuals and small businesses. Fee arrangements include assets-under-management fees alongside hourly and fixed-fee engagements. The firm does not identify as an ESG-focused investor, is not a multi-state adviser, and does not act as a capital allocator or pension consultant.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 90%, Exchange Traded Equities 8%, State & Local Bonds 1%, Private Funds 1%90%
  • Public Funds/Mutual Funds90%
  • Exchange Traded Equities8%
  • State & Local Bonds1%
  • Private Funds1%

Owners & executives

1 of 1
  • Michelle Smith

    Co-Founder and CEOCRD 4842501

Contacts

2 of 2
  • Kathryn Prestwood

    Senior AssociateCRD 7331191

  • CAMERON PENNEY

    Managing PartnerCRD 5781870

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 37

Active vs passive

$258M in ETFs

Passive

75%

$193M

Active

22%

$65M

ETFProviderStyleCategoryValueShares% of portfolio
GOLDMAN SACHS ACTIVEBETA(R) US LARGE CAP EQUITY ETF (GSLC)Goldman SachsPassiveLarge Blend$59.8M477,72123.17%

Location

Primary office

HOUSTON, TX

HARRIS

Location

HOUSTON, TX

Headquartered in HOUSTON, TX, anchoring the Houston-The Woodlands, TX metro in the South.

Metro area
Houston-The Woodlands, TX
Region
South
County
HARRIS
Address
825 Town and Country Ln
Time zone
CT (UTC-6)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth