Penney Financial
Firm details
- Headquarters
- Houston, Texas
- CRD number
- 282084
- Registered since
- September 20, 2021
- Website
- www.penneyfinancial.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI96.26%
- Individuals2.43%
- Charitable Organizations1.3%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Penney Financial is an independent, individual-owned registered investment adviser that began SEC registration in 2021. The firm provides financial planning and portfolio management primarily for individuals, families and small-business clients, and also serves some institutional accounts. Its billing mixes percentage-of-AUM fees with hourly and fixed-fee arrangements. Investment policy emphasizes pooled vehicles—public funds and ETFs—rather than direct stock selection, and the firm does not identify as an active ESG investor.
Assets & Accounts
Public Holdings
Investments & Alternatives
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds90%
- Exchange Traded Equities8%
- State & Local Bonds1%
- Private Funds1%
Owners & executives
1 of 1Michelle Smith
Co-Founder and CEOCRD 4842501
Contacts
3 of 3
Cameron Penney
Managing PartnerCRD 5781870
Kathryn Prestwood
Senior AssociateCRD 7331191
Joshua Graber
Wealth AnalystCRD 8339359
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 34Active vs passive
$335M in ETFs
46%
$155M
49%
$180M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| DIMENSIONAL US EQUITY MARKET ETF (DFUS) | Dimensional | Active | Large Blend | $79.5M | 957,113 | 23.73% |
Location
Houston, TX
Harris
Location
Houston, TX
Headquartered in Houston, TX, anchoring the Houston-The Woodlands, TX metro in the South.
- Metro area
- Houston-The Woodlands, TX
- Region
- South
- County
- Harris
- Address
- 825 Town And Country Ln
- Time zone
- CT (UTC-6)
- Office locations
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