PELICAN FINANCIAL PLANNING AND WEALTH, PLLC

RIASEC RegisteredEst. 2025
Total AUM
$25.5M
Discretionary
$25.5M
100% of AUM
Avg account
$319K
Accounts
80
Employees
1
Advisory reps
1

Firm details

Headquarters
JUPITER, Florida
CRD number
335198
Registered since
April 7, 2025
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI79.73%
  • Individuals17.6%
  • Pension & Profit Sharing Plans2.67%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Pelican Financial Planning And Wealth, Pllc is a recently formed independent RIA organized as an LLC and registered in 2025. The firm’s business centers on financial planning and portfolio management for individuals, families and small-business clients, with a fee structure that combines a percentage of AUM and fixed fees. Investment activity is centered on pooled public funds—mutual funds make up the bulk of client portfolios—while the adviser also places client capital into third‑party alternative managers rather than operating as a fund sponsor. The firm does not identify as an active ESG investor and does not function as a multi‑state adviser. Given the firm’s client profile and asset mix, Pelican appears to run high‑touch planning and discretionary portfolio management for a relatively small number of moderately large accounts, relying on outside managers where specialized exposure is required (private equity, hedge funds, real estate and digital assets).

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 93%, Private Funds 3%, Cash & Cash Equivalents 3%, Exchange Traded Equities 1%93%
  • Public Funds/Mutual Funds93%
  • Private Funds3%
  • Cash & Cash Equivalents3%
  • Exchange Traded Equities1%

Contacts

1 of 1
  • GENEVIEVE GEORGE

    Founder & Senior Financial AdvisorCRD 6494485

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

Location

Primary office

JUPITER, FL

PALM BEACH

Location

JUPITER, FL

Headquartered in JUPITER, FL, anchoring the Miami-Port St. Lucie-Fort Lauderdale, FL metro in the South.

Metro area
Miami-Port St. Lucie-Fort Lauderdale, FL
Region
South
County
PALM BEACH
Address
110 Front St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth