Pearl Planning

RIASEC RegisteredEst. 2025

Total AUM

$329M

Discretionary

$329M

100% of AUM

Avg account

$347K

Accounts

949

Employees

Advisory reps

Firm details

Headquarters: Dexter, Michigan
CRD number: 336568
Registered since: June 3, 2025
Custodians: RAYMOND JAMES & ASSOCIATES, INC., CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure: Percentage of AUM, Hourly Charges, Fixed Fees
Client types: HNWI77.88%
Individuals19.49%
Pension & Profit Sharing Plans1.59%
Charitable Organizations0.99%
Corporations / Businesses0.05%
Services: Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Pearl Planning is an independent, owner-operated limited liability company that operates as an SEC-registered RIA (registered in 2025). The firm serves individual and family clients and describes itself as a capital allocator, offering a mix of fee arrangements that include percentage-of-AUM billing alongside hourly and fixed-fee engagements. Core advisory capabilities listed on filings include financial planning, portfolio management for individuals and small businesses as well as for businesses or institutions, selection of other advisers, and pension consulting services; however, the filing flags that the firm is not registered as a pension consultant. Pearl Planning does not identify as an active ESG investor and is organized to operate from a single state.