PEARL PLANNING

RIASEC RegisteredEst. 2025
Total AUM
$329M
Discretionary
$329M
100% of AUM
Avg account
$347K
Accounts
949
Employees
7
Advisory reps
4

Firm details

Headquarters
DEXTER, Michigan
CRD number
336568
Registered since
June 3, 2025
Custodians
RAYMOND JAMES & ASSOCIATES, INC., CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI77.88%
  • Individuals19.49%
  • Pension & Profit Sharing Plans1.59%
  • Charitable Organizations0.99%
  • Corporations / Businesses0.05%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Pearl Planning is an independent, LLC-structured registered investment adviser that began SEC registration in 2025 and is owned by an individual principal. The firm serves individual and family clients and bills through a mix of percentage-of-AUM fees, hourly charges, and fixed fees. Its advisory capabilities include financial planning, portfolio management for individuals and small businesses, portfolio management for businesses or institutions, pension consulting services, and the selection of other advisers. Pearl Planning is identified as a capital allocator and does not report an active ESG investing stance.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 91%, Exchange Traded Equities 4%, Cash & Cash Equivalents 4%, US Government Bonds 1%, Private Funds 1%91%
  • Public Funds/Mutual Funds91%
  • Exchange Traded Equities4%
  • Cash & Cash Equivalents4%
  • US Government Bonds1%
  • Private Funds1%

Contacts

3 of 4
  • TONIA WANDER

    Financial AdvisorCRD 5747836

  • ALEXA KANE

    Financial PlannerCRD 5970103

  • MELISSA JOY

    President & Financial PlannerCRD 3233879

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

ETF holdings

1 of 44

Active vs passive

$187M in ETFs

Passive

62%

$116M

Active

38%

$70.6M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD 500 INDEX FUND (VOO)VanguardPassiveLarge Blend$25.5M42,72313.68%

Location

Primary office

DEXTER, MI

WASHTENAW

Location

DEXTER, MI

Headquartered in DEXTER, MI, anchoring the Detroit-Warren-Ann Arbor, MI metro in the Midwest.

Metro area
Detroit-Warren-Ann Arbor, MI
Region
Midwest
County
WASHTENAW
Address
8031 Main St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth