Panoramic Financial Planning

RIASEC Registered
Total AUM
$23M
Discretionary
$23M
100% of AUM
Avg account
$576K
Accounts
40
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
282461
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI95.04%
  • Individuals4.96%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Panoramic Financial Planning is a small, independent registered investment adviser that serves individual and family clients. The firm combines financial planning with discretionary portfolio management and acts as a capital allocator, selecting third‑party managers when appropriate. Core services include financial planning, portfolio management for individuals and small businesses, selecting outside advisers, and running educational seminars and workshops. The firm charges fees as a percentage of assets under management and also uses fixed fees for some engagements. Panoramic does not classify itself as an active ESG investor and is not a multi‑state adviser. Investment practice centers on pooled public funds and mutual fund sleeves as the primary building blocks of client portfolios, supplemented by allocations to external alternative managers in commodity and energy strategies. Given its size and service set, the firm appears to favor packaged funds and manager relationships over large-scale direct security selection or institutional strategies.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 82%, Cash & Cash Equivalents 14%, Exchange Traded Equities 4%82%
  • Public Funds/Mutual Funds82%
  • Cash & Cash Equivalents14%
  • Exchange Traded Equities4%

Contacts

1 of 1
  • Kelli Ellison

    Kelli Ellison

    President & FounderCRD 6413661

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

, null

Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth