Paladin Partners

RIASEC Registered
Total AUM
$180M
Discretionary
$180M
100% of AUM
Avg account
$2.8M
Accounts
64
Employees
2
Advisory reps
2

Firm details

Headquarters
Hartland, Wisconsin
CRD number
132024
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals98.99%
  • HNWI1.01%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Paladin Partners operates as an independent registered investment adviser organized as an LLC and owned by an individual. The firm positions itself as a capital allocator for individual and family clients, offering a mix of percentage-of-AUM, hourly and fixed-fee billing. Core advisory services include financial planning, portfolio management for individuals and small businesses, pension consulting-related services and selection of other advisers. Paladin does not identify as an active ESG investor and reports operating as a single-state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 60%, Public Funds/Mutual Funds 34%, Cash & Cash Equivalents 5%, State & Local Bonds 1%60%
  • Exchange Traded Equities60%
  • Public Funds/Mutual Funds34%
  • Cash & Cash Equivalents5%
  • State & Local Bonds1%

Contacts

2 of 2
  • Megan Prochniak

    Megan Prochniak

    PartnerCRD 4667522

  • William Baxter

    William Baxter

    Managing PartnerCRD 2816654

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 48

Active vs passive

$122M in ETFs

Passive

98%

$119M

Active

2%

$2.8M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES RUSSELL 1000 ETF (IWB)BlackRockPassiveLarge Blend$18.8M52,82515.43%

Location

Primary office

Hartland, WI

Waukesha

Location

Hartland, WI

Headquartered in Hartland, WI, anchoring the Milwaukee-Racine-Waukesha, WI metro in the Midwest.

Metro area
Milwaukee-Racine-Waukesha, WI
Region
Midwest
County
Waukesha
Address
138 North Ave
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth