Paladin Partners

RIASEC RegisteredEst. 2026
Total AUM
$199M
Discretionary
$199M
100% of AUM
Avg account
$4.4M
Accounts
45
Employees
2
Advisory reps
2

Firm details

Headquarters
Hartland, Wisconsin
CRD number
132024
Registered since
July 23, 2026
Custodians
RBC CAPITAL MARKETS, LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals99.16%
  • HNWI0.84%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Paladin Partners is an independent, SEC-registered registered investment adviser organized as an LLC and positioned to serve individual and family clients. The firm describes itself as a capital allocator that combines financial planning and portfolio management for individuals and small businesses with the ability to select and allocate to third-party managers. Its advisory services include financial planning, portfolio management, pension consulting-type services, and the selection of other advisers. Fee arrangements are flexible and include percentage-of-assets, hourly charges, and fixed fees. The firm does not list ESG investing as an active focus.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 60%, Public Funds/Mutual Funds 34%, Cash & Cash Equivalents 5%, State & Local Bonds 1%60%
  • Exchange Traded Equities60%
  • Public Funds/Mutual Funds34%
  • Cash & Cash Equivalents5%
  • State & Local Bonds1%

Contacts

2 of 2
  • Megan Prochniak

    Megan Prochniak

    PartnerCRD 4667522

  • William Baxter

    William Baxter

    Managing PartnerCRD 2816654

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 105

Active vs passive

$268M in ETFs

Passive

98%

$262M

Active

2%

$5.9M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES RUSSELL 1000 ETF (IWB)BlackRockPassiveLarge Blend$21.4M52,3357.99%

Location

Primary office

Hartland, WI

Waukesha

Location

Hartland, WI

Headquartered in Hartland, WI, anchoring the Milwaukee-Racine-Waukesha, WI metro in the Midwest.

Metro area
Milwaukee-Racine-Waukesha, WI
Region
Midwest
County
Waukesha
Address
138 North Ave
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth