Onward Advisors LLC

RIASEC RegisteredEst. 2022
Total AUM
—
Avg account
$0
Accounts
0
Employees
5
Advisory reps
5

Firm details

Headquarters
Pasadena, California
CRD number
316214
Registered since
October 11, 2022
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Onward Advisors LLC is a limited liability company that registered with the SEC in 2022 and operates as an adviser to individuals and small businesses. Its stated advisory activities focus on financial planning and portfolio management for personal and small-business clients. The firm uses a mix of fee structures — percentage of AUM, hourly charges, and fixed fees — and is identified as having a related adviser relationship within its organizational structure. It does not identify as an active ESG investor, is not classified as a capital allocator, and is not a multi-state adviser. The firm's public profile in the dataset also ties it to a range of industry roles beyond advisory work: affiliations include broker-dealer activity, registration as a security-based swap dealer, futures commission merchant status, insurance company involvement, and designation as another investment adviser. Those connections suggest the registered entity is part of a broader financial services footprint rather than a standalone advisory boutique.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Owners & executives

2 of 2
  • Stephen Stroup

    Stephen Stroup

    SVP, COOCRD 2868302

  • Erin Preston

    Erin Preston

    Chief Compliance OfficerCRD 5314250

Contacts

3 of 3
  • Robert Limmer

    Robert Limmer

    PrincipalCRD 1445011

  • Edward Zubow

    Edward Zubow

    Financial AdvisorCRD 2233925

  • Christopher Mone

    Christopher Mone

    Executive Vice President, Head of Wealth ManagementCRD 2401952

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

Pasadena, CA

Los Angeles

Location

Pasadena, CA

Headquartered in Pasadena, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
Los Angeles
Address
225 S Lake Ave
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth