Onward Advisors LLC
Firm details
- Headquarters
- Pasadena, California
- CRD number
- 316214
- Registered since
- October 11, 2022
- Website
- growwithonward.com
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- Individuals100%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Onward Advisors LLC is an SEC-registered investment adviser (registered in 2022) organized as a limited liability company. The firm provides financial planning and portfolio management services targeted at individuals and small businesses. Its billing options include percentage-of-AUM fees as well as hourly and fixed-fee arrangements. The adviser is identified as a related adviser and lists ownership by a combination of a domestic entity and an individual. It does not identify as an active ESG investor and is not flagged as a multi-state adviser. The firm maintains a range of industry relationships and affiliations beyond pure advisory work, including links to broker‑dealer activity and roles such as other investment adviser, registered security-based swap dealer, futures commission merchant, and an insurance company connection. The firm’s ADV indicates it does not serve as a broad capital allocator or pension consultant.
Assets & Accounts
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Cash & Cash Equivalents50%
- Public Funds/Mutual Funds48%
- Exchange Traded Equities2%
Owners & executives
2 of 2
Stephen Stroup
SVP, COOCRD 2868302

Erin Preston
Chief Compliance OfficerCRD 5314250
Contacts
3 of 3
Robert Limmer
PrincipalCRD 1445011
Edward Zubow
Financial AdvisorCRD 2233925

Christopher Mone
Executive Vice President, Head of Wealth ManagementCRD 2401952
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
Pasadena, CA
Los Angeles
Location
Pasadena, CA
Headquartered in Pasadena, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.
- Metro area
- Los Angeles-Long Beach, CA
- Region
- West
- County
- Los Angeles
- Address
- 225 S Lake Ave
- Time zone
- PT (UTC-8)
- Office locations
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