Northrock Partners, LLC

RIASEC RegisteredEst. 2013

Total AUM

$12.2B

Discretionary

$11.5B

95% of AUM

Avg account

$507K

Accounts

24,014

Employees

233

Advisory reps

Firm details

Headquarters: Minneapolis, Minnesota
CRD number: 167908
Registered since: June 13, 2013
Website: northrockpartners.com
Custodians: CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure: Percentage of AUM, Fixed Fees
Client types: HNWI89.85%
Individuals8.97%
Corporations / Businesses0.62%
Charitable Organizations0.55%
Services: Financial PlanningPortfolio Management for IndividualsPortfolio Management for Pooled Investment VehiclesPortfolio Management for Institutional ClientsSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Northrock Partners, LLC is an independent registered investment adviser formed in 2013 and organized as an LLC. The firm positions itself as a capital allocator for both individual/family and institutional clients, combining portfolio management and financial planning with a fee model that includes both percentage-of-AUM and fixed-fee arrangements. Its advisory services cover direct portfolio management for individuals, small businesses, pooled investment vehicles and institutions, plus selection of third‑party advisers and client education through seminars and workshops. The firm also operates in adjacent roles as an insurance broker, accountant and other financial product salesperson. Northrock is not described as an active ESG investor. Barron's included the firm in its Top 100 RIA Firms list for 2025.