Northrock Partners, LLC

RIASEC Registered

Total AUM

$12.2B

Discretionary

$11.5B

95% of AUM

Avg account

$507K

Accounts

24,014

Employees

233

Advisory reps

Firm details

Headquarters: Minneapolis, Minnesota
CRD number: 167908
Registered since: June 13, 2013
Website: northrockpartners.com
Custodians: CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure: Percentage of AUM, Fixed Fees, Performance Based Fees
Client types: HNWI89.85%
Individuals8.97%
Corporations / Businesses0.62%
Charitable Organizations0.55%
Services: Financial PlanningPortfolio Management for IndividualsPortfolio Management for Pooled Investment VehiclesPortfolio Management for Institutional ClientsSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Northrock Partners, LLC is an independent registered investment adviser, SEC-registered since 2013, that serves both individual/family and institutional clients. The firm operates as a capital allocator and offers a mix of advisory services including financial planning, portfolio management for individuals, pooled vehicles and institutions, selection of sub-advisers, and educational workshops. Its fee menu includes percentage-of-AUM, fixed fees and performance-based fees. Northrock also conducts non-advisory activities consistent with insurance brokerage and accounting/financial product distribution. The firm was named to Barron’s Top 100 RIA Firms in 2025. Northrock reports it is not an active ESG investor. It identifies as both a sponsor/manager of pooled investment vehicles and as a user of other advisers, indicating a hybrid model that blends in-house portfolio management with third-party allocations.