NORTH BAY WEALTH MANAGEMENT

RIASEC RegisteredEst. 2025
Total AUM
$107M
Discretionary
$100M
93% of AUM
Avg account
$316K
Accounts
340
Employees
2
Advisory reps
2

Firm details

Headquarters
PETALUMA, California
CRD number
285523
Registered since
May 9, 2025
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI54.58%
  • Individuals38.34%
  • Pension & Profit Sharing Plans6.54%
  • Corporations / Businesses0.54%
Services
Financial PlanningPortfolio Management for IndividualsPension Consulting

Firm profile

FINTRX

Overview

North Bay Wealth Management is an independent, fee-based registered investment advisor serving individual and family clients as well as select institutional relationships. The firm structures advisory fees as a percentage of assets under management and emphasizes discretionary portfolio management alongside comprehensive financial planning. Core service lines include wealth management for individuals and small businesses and pension consulting services, delivered through discretionary mandates in most client relationships. The firm is not an active ESG investor and does not position itself as a capital allocator; instead it uses third-party managers and pooled vehicles when clients need access to alternative strategies. Investment posture is relatively conservative-to-moderate: the firm favors pooled public funds and mutual funds as the primary building blocks for client portfolios and allocates selectively to third-party alternative fund managers where appropriate. Most activity is concentrated in actively managed and passive mutual fund structures rather than concentrated single-stock bets.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 86%, Exchange Traded Equities 6%, Cash & Cash Equivalents 5%, US Government Bonds 3%86%
  • Public Funds/Mutual Funds86%
  • Exchange Traded Equities6%
  • Cash & Cash Equivalents5%
  • US Government Bonds3%

Contacts

2 of 2
  • Jeremiah Anzelc

    Investment Advisor RepresentativeCRD 8021251

  • PETER TENNYSON

    CCOCRD 6218746

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

PETALUMA, CA

SONOMA

Location

PETALUMA, CA

Headquartered in PETALUMA, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.

Metro area
San Jose-San Francisco-Oakland, CA
Region
West
County
SONOMA
Address
140 2nd St
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth