NEWGROUND SOCIAL INVESTMENT
Firm details
- Headquarters
- SEATTLE, Washington
- CRD number
- 117060
- Registered since
- March 25, 2022
- Website
- newground.net
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- Individuals53.18%
- HNWI42.06%
- Charitable Organizations2.38%
- Corporations / Businesses1.59%
- Pension & Profit Sharing Plans0.79%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other Advisers
Firm profile
FINTRXOverview
Newground Social Investment is an independent registered investment adviser that positions itself as a capital allocator for individual and family clients. The firm combines financial planning and discretionary portfolio management across individual, small business and institutional relationships, and it also acts as a manager-of-managers through selection of other advisers. Newground is an active ESG investor; environmental, social and governance criteria are integrated into manager selection and portfolio construction, and the firm’s name and stated focus point to an emphasis on social-impact orientation in its investing. Investment posture is biased toward equities and public funds, with a significant allocation to mutual funds and other pooled public vehicles. Fee arrangements include percentage-of-assets, hourly and fixed-fee engagements, giving flexibility to fit both wealth-management and planning-only relationships. The firm is SEC-registered (since 2022) and operates under an individual-owner structure rather than being part of a larger RIA network.
Assets & Accounts
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds42%
- Exchange Traded Equities40%
- Investment Grade Corp Bonds8%
- Non-Exchange Traded Equities5%
- State & Local Bonds3%
Owners & executives
1 of 1BRUCE HERBERT
Founder & Chief Exceutive OfficerCRD 1342408
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
SEATTLE, WA
KING
Location
SEATTLE, WA
Headquartered in SEATTLE, WA, anchoring the Seattle-Tacoma, WA metro in the West.
- Metro area
- Seattle-Tacoma, WA
- Region
- West
- County
- KING
- Address
- 111 Queen Anne Ave N
- Time zone
- PT (UTC-8)
- Office locations
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