New Amsterdam Wealth Planning

RIASEC RegisteredEst. 2020
Total AUM
$65.8M
Discretionary
$55.2M
84% of AUM
Avg account
$454K
Accounts
145
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
309962
Registered since
August 5, 2020
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI85.5%
  • Individuals14.5%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

New Amsterdam Wealth Planning is an independent, SEC‑registered registered investment adviser organized as a limited liability company and launched in 2020. The firm serves individual and family clients (and small-businesss in an advisory capacity) with a mix of financial planning and portfolio management. Its business model relies on a fee mix of percentage‑of‑AUM and fixed fees rather than commission‑based compensation. Investment activity centers on publicly available pooled funds and discretionary portfolio management. Public mutual funds make up the single largest asset bucket on the platform, but the firm also integrates third‑party alternative strategies — including hedge funds, private credit and real estate — into client allocations. New Amsterdam is not a capital allocator (it does not operate its own alternative funds); instead it places client capital with external managers. It is not positioned as an ESG‑focused advisor and does not hold multi‑state adviser status.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 51%, Cash & Cash Equivalents 20%, Other 11%, Exchange Traded Equities 8%, US Government Bonds 8%, State & Local Bonds 1%, Investment Grade Corp Bonds 1%51%
  • Public Funds/Mutual Funds51%
  • Cash & Cash Equivalents20%
  • Other11%
  • Exchange Traded Equities8%
  • US Government Bonds8%

Contacts

1 of 1
  • Donald La Fronz

    Donald La Fronz

    Managing MemberCRD 2314937

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

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Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth