Net Worth Advisory Group, LLC

RIASEC RegisteredEst. 2006
Total AUM
$838M
Discretionary
$475M
57% of AUM
Avg account
$258K
Accounts
3,255
Employees
20
Advisory reps
15

Firm details

Headquarters
Sandy, Utah
CRD number
126983
Registered since
March 6, 2006
Custodians
GOLDMAN SACHS CUSTODY SOLUTIONS, FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI75.52%
  • Individuals24.48%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other AdvisersPublication of PeriodicalsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Net Worth Advisory Group, LLC is an independent registered investment adviser organized as an LLC and operating since 2006. The firm is owned by an individual and focuses on advising individual and family clients. Its advisory services include financial planning, portfolio management for individuals and small businesses, selection of other advisers, publication of newsletters, and educational seminars and workshops. Net Worth Advisory Group bills through a mix of percentage-of-AUM fees as well as hourly and fixed-fee arrangements. The firm identifies as a capital allocator and is not positioned as an ESG-focused or multi-state adviser. FA Magazine recognized the firm on a Top RIA Firms list in 2020.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 58%, US Government Bonds 16%, Investment Grade Corp Bonds 16%, Cash & Cash Equivalents 7%, State & Local Bonds 3%58%
  • Exchange Traded Equities58%
  • US Government Bonds16%
  • Investment Grade Corp Bonds16%
  • Cash & Cash Equivalents7%
  • State & Local Bonds3%

Owners & executives

3 of 4
  • David Swapp

    David Swapp

    Chief Executive OfficerCRD 4888140

  • Richard Smith

    Richard Smith

    Chief Marketing OfficerCRD 5971956

  • Merrit Arnell

    Merrit Arnell

    Chief Financial and Operations OfficerCRD 6317737

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Contacts

3 of 11
  • Kristina Donahoo

    Kristina Donahoo

    Financial AdvisorCRD 6735281

  • Cade Pack

    Cade Pack

    Financial AdvisorCRD 7753287

  • Hunter Horrocks

    Hunter Horrocks

    Customer Service ManagerCRD 8047651

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 85

Active vs passive

$175M in ETFs

Passive

94%

$165M

Active

2%

$9.8M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD INTERMEDIATE-TERM CORPORATE BOND INDEX FUND (VCIT)VanguardPassiveCorporate Bond$22.4M271,12312.82%

Location

Primary office

Sandy, UT

Salt Lake

Location

Sandy, UT

Headquartered in Sandy, UT, anchoring the Salt Lake City-Provo-Orem, UT metro in the West.

Metro area
Salt Lake City-Provo-Orem, UT
Region
West
County
Salt Lake
Address
75 W Towne Ridge Pkwy
Time zone
MT (UTC-7)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth