Morling Financial Advisors, LLC

RIASEC Registered

Total AUM

$1B

Discretionary

$961M

92% of AUM

Avg account

$741K

Accounts

1,413

Employees

Advisory reps

Firm details

Headquarters: Fremont, California
CRD number: 111819
Registered since: June 30, 2015
Website: morlingfinancialadvisors.com
Custodians: NATIONAL FINANCIAL SERVICES LLC, CHARLES SCHWAB & CO., INC.
Fee structure: Percentage of AUM, Hourly Charges, Fixed Fees
Client types: HNWI85.52%
Pension & Profit Sharing Plans8.26%
Individuals3.74%
Corporations / Businesses2.17%
Charitable Organizations0.32%
Services: Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Morling Financial Advisors, LLC is an independent, individual-owned registered investment adviser that has been SEC-registered since 2015. The firm serves both high-net-worth individuals and institutional clients and functions as a capital allocator, combining financial planning and portfolio management for individuals and small businesses with services that include pension consulting and the selection of other advisers. Its fee model includes asset-based fees alongside hourly and fixed-fee engagements. Morling identifies as an active ESG investor and maintains industry relationships with accountants and insurance firms; it also acts as a sponsor/GP or managing member for pooled investment vehicles. The firm was included on FA Magazine’s Top RIA Firms list in 2020.