MORGAN FINANCIAL INCORPORATED

RIASEC Registered
Total AUM
$64M
Discretionary
$59M
92% of AUM
Avg account
$145K
Accounts
440
Employees
5
Advisory reps
1

Firm details

Headquarters
Oley, Pennsylvania
CRD number
133775
Custodians
NATIONAL FINANCIAL SERVICES LLC
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • Individuals55.47%
  • HNWI39.06%
  • Charitable Organizations5.47%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Morgan Financial Incorporated operates as an independent registered investment adviser serving individuals, families and small institutional clients with a primary focus on financial planning and discretionary portfolio management. The firm charges clients both percentage-of-assets and fixed fees, and appears to favor pooled public investments rather than concentrated single-stock or direct alternative exposures. Its advisory scope is geared toward traditional wealth-management needs for individuals and small businesses rather than specialized pension consulting, multi-state institutional mandates or ESG-specific strategies. The firm’s structure and disclosure suggest a small, owner-operated practice that allocates capital using broadly diversified vehicles. Given the heavy use of public funds and mutual funds (see Public Holdings), investment implementation looks centered on manager- or fund-level selection rather than direct indexing, concentrated equity bets, or extensive separately managed account overlays.

Assets & Accounts

Public Holdings

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 92%, Cash & Cash Equivalents 5%, Non-Exchange Traded Equities 2%, Non-Investment Grade Corp Bonds 1%92%
  • Public Funds/Mutual Funds92%
  • Cash & Cash Equivalents5%
  • Non-Exchange Traded Equities2%
  • Non-Investment Grade Corp Bonds1%

Contacts

1 of 1
  • FRANKLIN MORGAN

    PresidentCRD 3057635

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

Oley, PA

BERKS

Location

Oley, PA

Headquartered in Oley, PA, anchoring the Philadelphia-Reading-Camden, PA-NJ-DE-MD metro in the Northeast.

Metro area
Philadelphia-Reading-Camden, PA-NJ-DE-MD
Region
Northeast
County
BERKS
Address
449B Main St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth