Minerva Planning Group

RIASEC Registered
Total AUM
$237M
Discretionary
$237M
100% of AUM
Avg account
$430K
Accounts
551
Employees
6
Advisory reps
5

Firm details

Headquarters
Decatur, Georgia
CRD number
127263
Registered since
September 17, 2014
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • HNWI84.15%
  • Individuals15.85%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Minerva Planning Group is an independent, SEC-registered RIA that began filing in 2014 and is owned by an individual. The firm focuses on serving individuals and families, offering financial planning and discretionary portfolio management for individuals and small businesses. Its fee model combines a percentage-of-AUM charge with the option for hourly billing. Minerva does not describe itself as an active ESG investor and is not positioned as a capital allocator or pension consultant.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 86%, Cash & Cash Equivalents 6%, Other 5%, Exchange Traded Equities 4%, State & Local Bonds 1%86%
  • Public Funds/Mutual Funds86%
  • Cash & Cash Equivalents6%
  • Other5%
  • Exchange Traded Equities4%
  • State & Local Bonds1%

Owners & executives

FINTRX

Contacts

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Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

Decatur, GA

Dekalb

Location

Decatur, GA

Headquartered in Decatur, GA, anchoring the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL metro in the South.

Metro area
Atlanta--Athens-Clarke County--Sandy Springs, GA-AL
Region
South
County
Dekalb
Address
315 W Ponce De Leon Ave
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth