MILLARES ASSET MANAGEMENT, LLC

RIASEC RegisteredEst. 2015
Total AUM
$236M
Discretionary
$236M
100% of AUM
Avg account
$1.5M
Accounts
154
Employees
3
Advisory reps
3

Firm details

Headquarters
CORAL GABLES, Florida
CRD number
144620
Registered since
May 15, 2015
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Other
Client types
  • HNWI96.74%
  • Individuals2.71%
  • Pension & Profit Sharing Plans0.55%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Millares Asset Management, LLC is an independent registered investment adviser formed in 2015 and operated as a limited liability company with individual ownership. The firm serves high-net-worth individuals and families, offering financial planning and discretionary portfolio management across household and small-business relationships, as well as select institutional or business accounts. Millares functions as a capital allocator and provides selection-of-other-advisers services, which suggests it constructs blended portfolios that can include external managers alongside in-house strategies. The firm charges a mix of fee structures — percentage of AUM, hourly and fixed fees, plus other arrangements — allowing flexibility for differing client needs. Its advisory scope includes financial planning, portfolio management for individuals and small businesses, portfolio management for businesses or institutions, and pension consulting. The firm reports relationships with professional advisers such as accountants and law firms, indicating it often works in concert with clients’ broader advisory teams.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 31%, Cash & Cash Equivalents 27%, US Government Bonds 22%, State & Local Bonds 12%, Exchange Traded Equities 7%, Other 2%, Non-Exchange Traded Equities 1%31%
  • Public Funds/Mutual Funds31%
  • Cash & Cash Equivalents27%
  • US Government Bonds22%
  • State & Local Bonds12%
  • Exchange Traded Equities7%

Contacts

3 of 3
  • RUBEN MILLARES

    FounderCRD 5395045

  • MARIA MILLARES

    Co-FounderCRD 5395040

  • JAVIER MILLARES

    Wealth AdvisorCRD 5874217

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

CORAL GABLES, FL

MIAMI DADE

Location

CORAL GABLES, FL

Headquartered in CORAL GABLES, FL, anchoring the Miami-Port St. Lucie-Fort Lauderdale, FL metro in the South.

Metro area
Miami-Port St. Lucie-Fort Lauderdale, FL
Region
South
County
MIAMI DADE
Address
500 S Dixie Hwy
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth