MERIT ADVISORS, INC.
Firm details
- Headquarters
- OKLAHOMA CITY, Oklahoma
- CRD number
- 113999
- Website
- meritadvisors.com
- Custodians
- ALTRUIST FINANCIAL LLC
- Fee structure
- Percentage of AUM, Other
- Client types
- Individuals51.88%
- HNWI48.12%
- Services
- Portfolio Management for IndividualsMarket Timing Services
Firm profile
FINTRXOverview
Merit Advisors, Inc. is a small, client-focused advisory firm that serves individuals and families. The firm primarily provides discretionary portfolio management and also offers market timing services, indicating a willingness to make tactical allocation shifts alongside strategic sleeves. Its business model leans on fee-based relationships (percentage of AUM plus other fees) and it operates with an owner-owned structure that markets to private clients rather than institutions or pensions. Investment activity centers on pooled public funds as the core of managed assets, while the firm supplements core holdings with third-party alternative managers across a range of private-market strategies. Merit Advisors’ affiliation with broker-dealer channels supports access to both retail mutual fund platforms and private placement/alternative offerings, which it uses selectively for clients who can tolerate illiquidity and complexity.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds44%
- Exchange Traded Equities31%
- Cash & Cash Equivalents16%
- State & Local Bonds4%
- Investment Grade Corp Bonds3%
Contacts
3 of 4CHAD ROGERS
Investment AdvisorCRD 4029698
MARK HOLLOWAY
Financial AdvisorCRD 1342511
GARY FRALEY
Registered RepresentativeCRD 4630978
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
OKLAHOMA CITY, OK
OKLAHOMA
Location
OKLAHOMA CITY, OK
Headquartered in OKLAHOMA CITY, OK, anchoring the Oklahoma City-Shawnee, OK metro in the South.
- Metro area
- Oklahoma City-Shawnee, OK
- Region
- South
- County
- OKLAHOMA
- Address
- 121 NE 50th St
- Time zone
- CT (UTC-6)
- Office locations
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