Madden Advisory Services, Inc.

RIASEC Registered
Total AUM
$292M
Discretionary
$292M
100% of AUM
Avg account
$345K
Accounts
846
Employees
5
Advisory reps
2

Firm details

Headquarters
Jacksonville, Florida
CRD number
112607
Registered since
March 5, 2004
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI69.92%
  • Individuals22.37%
  • Corporations / Businesses7.41%
  • Charitable Organizations0.31%
Services
Financial PlanningPortfolio Management for IndividualsPension Consulting

Firm profile

FINTRX

Overview

Madden Advisory Services, Inc. is an independent, privately owned registered investment adviser that has been SEC-registered since 2004. The firm works with individuals, families and institutional clients, offering financial planning, discretionary portfolio management for individuals and small businesses, and pension consulting services. Its fee model is flexible, blending assets-under-management fees with hourly and fixed-fee engagements. Investmently, the firm leans heavily on pooled public funds rather than direct-stock concentration and does not position itself as an ESG-focused manager. Ownership is held by an individual principal; the firm’s classification on regulatory filings is an independent RIA.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 89%, Cash & Cash Equivalents 8%, Exchange Traded Equities 3%89%
  • Public Funds/Mutual Funds89%
  • Cash & Cash Equivalents8%
  • Exchange Traded Equities3%

Owners & executives

FINTRX

Contacts

FINTRX

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 129

Active vs passive

$297M in ETFs

Passive

99%

$293M

Active

1%

$4.5M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD S&P 500 ETF (VOO)VanguardPassiveLarge Blend$21.1M30,0687.09%

Location

Primary office

Jacksonville, FL

Duval

Location

Jacksonville, FL

Headquartered in Jacksonville, FL, anchoring the Jacksonville-St. Marys-Palatka, FL-GA metro in the South.

Metro area
Jacksonville-St. Marys-Palatka, FL-GA
Region
South
County
Duval
Address
5200 Belfort Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth