MACKAY FINANCIAL PLANNING, LLC

RIASEC RegisteredEst. 2025
Total AUM
$176M
Discretionary
$164M
93% of AUM
Avg account
$458K
Accounts
384
Employees
2
Advisory reps
3

Firm details

Headquarters
SPRINGFIELD, Missouri
CRD number
169583
Registered since
April 7, 2025
Custodians
ALTRUIST FINANCIAL LLC, THE VANGUARD GROUP, INC.
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • HNWI75.28%
  • Charitable Organizations14.21%
  • Individuals10.51%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Mackay Financial Planning, LLC is an independent, owner-operated Registered Investment Adviser organized as an LLC that provides financial planning and portfolio management primarily for individuals, families and small businesses. The firm charges clients on a percentage-of-AUM basis and also offers hourly planning engagements. It reports being SEC-registered in 2025, is not positioned as a capital allocator to external alternative managers, and does not identify as an active ESG investor. Investment activity centers on public funds and mutual funds as the primary building blocks of client portfolios. The firm manages client relationships on a discretionary basis for the large majority of its assets while still offering non-discretionary advisory arrangements where appropriate. Service coverage includes both individual/family clients and institutional relationships.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 95%, Cash & Cash Equivalents 4%, Exchange Traded Equities 1%95%
  • Public Funds/Mutual Funds95%
  • Cash & Cash Equivalents4%
  • Exchange Traded Equities1%

Contacts

3 of 3
  • Nathan Gertson

    Advisor AssistantCRD 7966752

  • Darci MacKay

    Financial PlannerCRD 7069812

  • JAMES MACKAY

    FounderCRD 4425867

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

SPRINGFIELD, MO

GREENE

Location

SPRINGFIELD, MO

Headquartered in SPRINGFIELD, MO, in the Midwest of the United States.

Region
Midwest
County
GREENE
Address
2142 W Chesterfield Blvd
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth