M2 Financial LLC

RIASEC Registered
Total AUM
$84.1M
Discretionary
$84.1M
100% of AUM
Avg account
$84.1K
Accounts
1,000
Employees
9
Advisory reps
5

Firm details

Headquarters
Cottonwood Heights, Utah
CRD number
327044
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • Individuals83.52%
  • HNWI14.16%
  • Charitable Organizations2.32%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

M2 Financial LLC is an independent, privately owned registered investment adviser organized as an LLC. The firm serves both individual and family clients as well as institutional accounts and describes itself as a capital allocator. Its client-facing services center on financial planning, discretionary portfolio management for individuals and small businesses, and the selection or vetting of other advisers. Fee arrangements combine percentage-of-AUM billing and fixed fees. The firm does not identify as an active ESG investor and is not registered as a multi-state adviser; it also lists an affiliation with an insurance company.

Assets & Accounts

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 34%, Exchange Traded Equities 25%, Investment Grade Corp Bonds 25%, Derivatives 8%, State & Local Bonds 4%, Cash & Cash Equivalents 2%34%
  • Public Funds/Mutual Funds34%
  • Exchange Traded Equities25%
  • Investment Grade Corp Bonds25%
  • Derivatives8%
  • State & Local Bonds4%

Owners & executives

2 of 2
  • Randy Swartwood

    Randy Swartwood

    CFOCRD 7555542

  • Michele Olsen

    Michele Olsen

    COOCRD 6705206

Contacts

3 of 3
  • Manuel Negron

    Manuel Negron

    FounderCRD 5759449

  • Brandon Wyatt

    Brandon Wyatt

    CCOCRD 7415480

  • Kyle Adams

    Kyle Adams

    Registered Investment AdvisorCRD 7750581

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

Cottonwood Heights, UT

Salt Lake

Location

Cottonwood Heights, UT

Headquartered in Cottonwood Heights, UT, anchoring the Salt Lake City-Provo-Orem, UT metro in the West.

Metro area
Salt Lake City-Provo-Orem, UT
Region
West
County
Salt Lake
Address
7396 S Union Park Ave
Time zone
MT (UTC-7)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth