M2 Financial LLC
Firm details
- Headquarters
- Cottonwood Heights, Utah
- CRD number
- 327044
- Website
- genwealthutah.com
- Custodians
- FIDELITY DISTRIBUTORS COMPANY LLC
- Fee structure
- Percentage of AUM, Fixed Fees
- Client types
- Individuals83.52%
- HNWI14.16%
- Charitable Organizations2.32%
- Services
- Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers
Firm profile
FINTRXOverview
M2 Financial LLC is an independent, privately owned registered investment adviser organized as an LLC. The firm serves both individual and family clients as well as institutional accounts and describes itself as a capital allocator. Its client-facing services center on financial planning, discretionary portfolio management for individuals and small businesses, and the selection or vetting of other advisers. Fee arrangements combine percentage-of-AUM billing and fixed fees. The firm does not identify as an active ESG investor and is not registered as a multi-state adviser; it also lists an affiliation with an insurance company.
Assets & Accounts
Investments & Alternatives
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds34%
- Exchange Traded Equities25%
- Investment Grade Corp Bonds25%
- Derivatives8%
- State & Local Bonds4%
Owners & executives
2 of 2
Randy Swartwood
CFOCRD 7555542

Michele Olsen
COOCRD 6705206
Contacts
3 of 3
Manuel Negron
FounderCRD 5759449

Brandon Wyatt
CCOCRD 7415480

Kyle Adams
Registered Investment AdvisorCRD 7750581
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
Cottonwood Heights, UT
Salt Lake
Location
Cottonwood Heights, UT
Headquartered in Cottonwood Heights, UT, anchoring the Salt Lake City-Provo-Orem, UT metro in the West.
- Metro area
- Salt Lake City-Provo-Orem, UT
- Region
- West
- County
- Salt Lake
- Address
- 7396 S Union Park Ave
- Time zone
- MT (UTC-7)
- Office locations
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