Long Family Office

RIASEC Registered
Total AUM
$51.6M
Discretionary
$51.1M
99% of AUM
Avg account
$337K
Accounts
153
Employees
4
Advisory reps
2

Firm details

Headquarters
Wilmington, North Carolina
CRD number
110990
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI77.9%
  • Individuals16.91%
  • Pension & Profit Sharing Plans5.19%
Services
Portfolio Management for Individuals

Firm profile

FINTRX

Overview

Long Family Office is an independent, corporation-structured registered investment adviser that serves individual and family clients. The firm operates as a capital allocator and provides portfolio management for individuals and small businesses on a percentage-of-AUM fee basis. It identifies as a single-owner (individual) firm, is not positioned as an active ESG investor, and is not registered as a multi-state or newly formed adviser. The firm also lists an affiliation with an insurance company.

Assets & Accounts

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 76%, Exchange Traded Equities 17%, Cash & Cash Equivalents 4%, US Government Bonds 3%76%
  • Public Funds/Mutual Funds76%
  • Exchange Traded Equities17%
  • Cash & Cash Equivalents4%
  • US Government Bonds3%

Owners & executives

1 of 1
  • Randy Long

    Randy Long

    Founder & CEOCRD 1161624

Contacts

1 of 1
  • Ellen Long

    Ellen Long

    Co-Founder/ConsultantCRD 6319305

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

Wilmington, NC

New Hanover

Location

Wilmington, NC

Headquartered in Wilmington, NC, in the South of the United States.

Region
South
County
New Hanover
Address
5101 Dunlea Ct
Time zone
ET (UTC-5)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth