Lionheart Financial Planning, Inc.

RIASEC Registered
Total AUM
$13.8M
Discretionary
$500K
4% of AUM
Avg account
$226K
Accounts
61
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
134170
Custodians
ALTRUIST FINANCIAL LLC, THRIFT SAVINGS PLAN, SHAREHOLDERS SERVICE GROUP, LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Other
Client types
  • Individuals50.32%
  • HNWI49.68%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Lionheart Financial Planning, Inc. is an independent registered investment adviser that serves individual and family clients with a mix of financial planning and discretionary and non‑discretionary portfolio management. The firm shows a clear tilt toward public equities: exchange‑traded securities make up the single largest asset class under management. Its client work appears to blend traditional planning and guidance with implementation through custodial platforms rather than acting primarily as a large discretionary allocator. The firm offers fee arrangements that include a percentage‑of‑AUM component alongside hourly and fixed fees, which aligns with a practice that combines ongoing portfolio oversight with project‑based planning work. Advisory services center on financial planning and portfolio management for individuals, small businesses and corporate/business clients. Lionheart is not flagged as an active ESG investor and is classified as an independent RIA owned by an individual.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 60%, Investment Grade Corp Bonds 16%, US Government Bonds 10%, Cash & Cash Equivalents 9%, State & Local Bonds 5%60%
  • Exchange Traded Equities60%
  • Investment Grade Corp Bonds16%
  • US Government Bonds10%
  • Cash & Cash Equivalents9%
  • State & Local Bonds5%

Contacts

1 of 1
  • Richard Gardner

    Richard Gardner

    OwnerCRD 4475661

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

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Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth